Désirée McCoy

About Désirée McCoy

I’m a hospitality and event sales leader with more than 20 years of experience driving revenue, building high-performing sales teams, and designing exceptional client experiences across the DMC, hotel, and corporate events industry.As the Founder and Director of Sales for Events by MDM Associates, I lead sales strategy, client acquisition, vendor partnerships, and full-scale event execution for a multi-brand event enterprise in the Washington, DC market. I specialize in creating immersive experiences, building strong relationships, and delivering white-glove service that leads to long-term loyalty and repeat business.Before launching my own company, I spent two decades leading sales for major hospitality brands including Caesars Entertainment, Crestline Hotels & Resorts, DoubleTree, and more—consistently exceeding revenue goals, developing new business across national markets, and building deep partnerships with hotels, venues, associations, universities, and corporate clients.My career is defined by three core principles:Lead strategically. Sell intentionally. Serve exceptionally.I thrive in environments where collaboration, creativity, and impeccable service come together to create experiences people remember. With extensive knowledge of the DMV market, proven negotiation and relationship-building skills, and a passion for developing talent, I excel at leading teams to results that exceed expectations.If you value integrity, innovation, and partnership-driven success, let’s connect.Strengths:• Hospitality Market Expert• Event planning and design• Logistics• Performance driven• Self-starter• Effective in negotiation to close • B2B sales• Aptitude to learn and cross train• Competitive and motivated

Experience

1. Regional Sales Manager - Remote Based

   Caesars Entertainment

   Sep 2014 — Present · Washington, DC, US

   If you plan meetings from DC, MD, WV and DE, and are headed to Las Vegas, NV or Atlantic City, NJ, I am here to make the process easy, to ensure a successful event and guarantee that you will return to book with me year after year.

Education

• Howard University

  BS, Pre-Med

  1994 — 1998

• Duke Ellington

  Diploma, General Studies

  1991 — 1994

Skills

• Opera
• Social Networking
• Social Media Marketing
• Hotel Booking
• Pre-Opening
• Lodging
• Business Travel
• Online Marketing
• Hotel Management
• Yield Management
• Budgets
• Events
• Sales Process
• Teamwork
• Wedding Planning
• Sales Management
• Travel Management
• Hotels
• Guest Service Management
• Sales
• Food & Beverage
• Customer Retention
• Customer Service
• Training
• Customer Satisfaction
• Cold Calling
• Corporate Events
• Resorts
• Hospitality
• Team Building
• Management
• Leisure
• Catering
• Tourism
• Project Planning
• Marketing Strategy
• Hospitality Industry
• Event Planning
• Leadership
• Account Management