Desiree Duarte

About Desiree Duarte

I am a global communications and product marketing professional with a knack for quickly understanding complex technical details and translating them into engaging, digestible content. As the go-to person for technical teams, I specialize in crafting compelling messaging, executing data-driven strategies, and leading business transformation initiatives. Skilled in managing cross-functional and virtual teams, I drive product adoption, resulting in significant cost savings and improved user satisfaction. My expertise spans corporate communications, crisis and change management, and project management within the healthcare, life sciences, and technology industries.I have worked with cross-functional teams and navigated international markets, always bringing a curious, collaborative, and proactive approach. I am adaptable and a creative problem solver, constantly embracing a growth mindset to achieve great results. Additionally, I thrive in \"tiger team mode,\" where I lead focused, high-intensity efforts to tackle critical challenges and drive innovative solutions.Specialties:GTM for science and technology based products - Strategic Planning - Business Relationship Management - Portfolio Management - Business Planning - Pricing Strategy - Organizational Change Management - Medical Devices - SaaS - PaaS - AI/ML - Cybersecurity - Identity and Access Management - Cloud Infrastructure - M&A - Diagnostic Imaging - Event/Tradeshow Management - Messaging - Content Marketing - Data Analysis - Partner Management Marketing - Marketing Communications - Social Media Marketing - Business Development - Technology Solutions for the Healthcare & Life Sciences industry. Skills: Market Research | Performance Metrics | Competitive Analysis | Marketing Strategy | Customer Journey | Strategic Product Marketing | Product Launches/Go-To-Market | Life Cycle Product Development (LCPD)| Product and Services Marketing | Segmentation | Content Creation | Design Thinking | Event Planning | Sales Enablement | Corporate Communications | Crisis Management | Business Planning and Forecasting | Change Management Practitioner | Prosci | Lean Six Sigma | Business Operations | Innovation

Experience

1. Gref Global Business Communications

   Amazon

   Feb 2025 — Present · Seattle, WA, US

   Develop and execute communication strategies to enhance the workplace experience for Amazonians. Provide strategic guidance and proactive communication support while driving key narratives, customer messaging, and go-to-market (GTM) communication plans for GREF’s global programs, products, and services.

Education

• Universidad Simón Bolívar

  Materials Engineer, Specialization in Polymer Science.

• University of Toronto - Rotman School of Management

  MBA, Brand & Product Management, Marketing & Business Strategy

• University of California, Berkeley, Haas School of Business

  Product and Project Management Executive Program, Product Management

• Stanford University

  Continuing Education, Social Media Marketing

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Social Media
• Marketing
• Online Advertising
• Management
• Employee Engagement
• Product Marketing
• Social Media Marketing
• Leadership
• Business Development
• Digital Marketing
• Corporate Communications
• Project Management
• Product Management
• Business Operations Management
• Microsoft Office
• Sales
• Team Motivator
• Highly Analytical
• International Event Management
• Data Analysis
• Strategy
• Event Planning
• Strategic Communications
• Business Process Improvement
• Team Spirit
• Integrated Marketing
• Strategic Planning
• Market Analysis
• Public Relations
• Delegate
• Business Strategy
• Online Marketing