Desiree Baughman

About Desiree Baughman

A web-savvy, trend-spotting communications professional with diverse experience as a content and social media strategist, writer, editor, project manager, and consultant. My experience in every facet of content - from conception, creation, strategy, analysis, and marketing thereof - combined with experience in social media marketing, public relations, branding, search engine optimization, and project management successfully breeds verifiable, outstanding results. My expertise in developing analytics-driven, brand-focused content strategies translates to a natural fit in content and editorial roles. A natural leader with hard and soft project management skills, my communication prowess delivers success and results. Featured on CNN Money, CBS MoneyWatch, Bankrate, Ragan.com, and other leading media outlets, other areas of expertise include inbound marketing, insurance, B2B & B2C topics, film, music, theatre, marketing, finance, social media, pop culture, beauty, fashion, and health and wellness.I offer writing and editing services for web and print materials as well as the creation of other forms of content. Prior publications have also included feature articles, website content, creative ad copy, scripts, white papers, case studies, e-books, press releases, training materials and textbooks, and other technical writing products. Additionally, I offer editing services, various consultation services, voice-over and spokesperson services, and am available for various speaking engagements.Visit DesireeBaughman.com for more info or email me for more information. I look forward to connecting with you!

Experience

1. Content & Editorial Manager

   Five Elements Digital

   Aug 2013 — Present

   Create content and marketing plans for company’s large portfolio of websites and a variety of client and partner websites.Lead teams of freelance writers and contractors in the development of high quality, marketable, shareable content and other materials.Create weekly editorial calendars and oversee the production and publishing of blog posts, guides, white papers, e-books, feature articles, infographics,and other content initiatives. Help develop, maintain, and supervise social media strategies and initiatives for company portfolio and client websites by creating social media calendars for clients for the purpose of content promotion, direct influencer outreach, brand awareness, social media measurement, and development of social media teams.Train writers, social media contractors, staff, and various freelancers on evolving best practices for developing, optimizing, and promoting digital content.Analyze site content and perform page inventories and/or audits for brand websites, determining what content best meets the business objectives of a website and its users’ expectations and to ensure optimum website performance.Write informational web content, blog posts, and other content as needed for company, clients, and partner websites using appropriate language and tone, including articles, blog posts, white papers, e-books, newsletters, feature articles, Q & As, product descriptions, headlines, summary blurbs, etc. Edit, rewrite, and restructure various content written by contributing writers to improve readability with the aim of engaging intended audiences and encouraging dialogue between audience and the business/website. Communicate with clients on the progress of their websites and serve as project manager in that regard.Work with Digital Analyst to evaluate site performance and identify opportunities for improving content, conversions and user experiences.

Education

• Amherst County High School

  Advanced Studies Diploma, General Studies

  1998 — 2002

• Reynolds Community College

  Associate of Arts and Sciences (A.A.S.), English/Communications

  2002 — 2004

• Sweet Briar College

  Bachelor of Arts (B.A.), English/Creative Writing & Theatre

  2004 — 2006

• Central Virginia Community College

  Communication and Media Studies

  2002 — 2002

Skills

• General Insurance
• Literary Editing
• Blogging
• Social Media Marketing
• Copy Editing
• Marketing
• Online Advertising
• Literary Writing
• Content Management
• Theatre
• Online Marketing
• Content Development
• Proofreading
• Newsletters
• Advertising
• Magazines
• Website Development
• Ap Style
• Content Strategy
• Insurance
• Editorial
• Product Management
• Film Production
• Film Acting
• Publishing
• Copywriting
• Journalism
• Public Speaking
• Writing
• Link Building
• Spokesperson
• Publications
• Editing
• Health Insurance
• Press Releases
• Creative Direction
• Content Writing
• Photography
• Feature Articles
• Direct Sales