Desiree Zajacz

About Desiree Zajacz

Innovative and results-driven creative leader with a proven track record in design…

Experience

1. Brand Design Manager

   Kidde

   Aug 2023 — Present

   Lead the in-house creative design team, ensuring design work aligns with brand strategy and elevates the aesthetic quality of the brand experience through collaboration and creativity.• Serve as the organization’s design thought leader, spearheading the rebranding initiative by refining the visual identity and creating comprehensive brand guidelines, including imagery, typography, color schemes, and graphic assets.• Direct the creative commercialization of the Ring partnership, overseeing the design and execution of a multi-channel campaign that includes the Consumer Electronics Show booth, campaign lifestyle photography, visual storytelling videos, e-commerce content, website UI, packaging, and in-store experience at The Home Depot.• Championed the creative commercialization of five Kidde product category launches, delivering on time and within budget, with in-house creative for e-commerce content, videos, packaging, and retail displays.• Direct lifestyle photoshoots, collaborating with external photo studios to provide vision for talent, wardrobe, set design, props, and retouching - resulting in a 100% expansion of the brand’s visual asset library and an elevated storytelling experience.• Create storyboards for video projects and direct external video studios, providing assets and constructive feedback to ensure efficient and high-quality content production.• Oversee packaging design, ensuring alignment with federal packaging regulations and the brand\'s aesthetic strategy.• Cultivate strong relationships with partner teams and agencies, reviewing concepts for alignment with brand objectives.

Education

• Cleveland Institute of Art

  Bachelor of Fine Arts (B.F.A.)

  1998 — 2003