Desiree Reid

About Desiree Reid

Knowledge of timely international business challenges can be googled. Trends can be tracked and correlated to guide strategic brand development. My expertise lies in creating and managing the entire ecosystem of strategic direction; as well as finding the right tools and specialists who enable team implementation once we know what we know. The result of my organizational development skills is better packaging, ROI-centric approaches in merchandising, deeply engaging customer journeys and general operational excellence. I have done this for brands such as IMAN Cosmetics for over 2 decades.I seek challenging projects in the US, Africa and Europe involving enabling strategies across everything from Operational and Product Development; to Marketing, Merchandising and Sales.Key Skills- Change ManagementI have hands-on expertise in navigating the intersection between Business Growth and Scaling Up across cultures, continents and pertinent changes both online and offline. Beauty DecodedInternal diversity and inclusion are critical in companies gaining the insight and sensitivity to meet the true demands of multicultural markets. I am mostly known in personal and professional circles as the General Manager and EVP Brand Development for IMAN Cosmetics for a hundred years or so (Ok, only really a quarter of a century).I co-created powerful ideations that elevated conversations around diversity and ‘.women with skin of color’International LensNo matter how connected and diverse we become Culture still matters even when they are blended. More happens offline than online, especially in challenging times that should be considered as we move to engage audiences for the long term. I have 30 years of hands-on direct experience entrenched in the actual work. Let\'s talk.

Experience

1. Lead Educator

   The Hopenclass - Powered By Future Learn

   Feb 2021 — Present

   The Hopenclass is a cultural and creative space to (un)learn. Established in April 2020 during the pandemic, our non-profit organization started off as a hotline supporting international students, academics, and young professionals in over 15 countries. I feel quite honoured and proud to be a Lead Educator for them.

Education

• NYU School of Professional Studies

  http://nyusps.basno.com/y7lc8byn?em=li&, Social Media

  2016 — 2016

Skills

• Business Development
• Fashion
• Personal Care
• Brand Development
• Product Development
• Trade Marketing
• Consumer Products
• Leadership
• Skin Care
• Strategic Planning
• Advertising
• Merchandising
• Social Media Marketing
• Beauty Industry
• Social Media
• Marketing
• Luxury Goods
• Public Relations
• Brand Management
• Marketing Strategy
• Cosmetics
• Marketing Communications
• Fragrance
• Creative Direction