Desiree Grushecky

About Desiree Grushecky

Passionate about creating the ultimate experience for customers and ensuring they are receiving continuous value. Extensive project management and team leadership skills with the ability to develop and implement process efficiencies across departments. My goal is to translate desired business outcomes into strategy and execute marketing programs that may include, advertising, sales enablement content, and internal communications.Obtained a bachelor’s degree in Interior Design and a master’s degree in Interior Architecture. Previously worked 7+ years as an Assistant Designer at a high-end residential design firm and art gallery. Started at PNC as a Brand Experience Senior Marketing Specialist, providing brand consistency through marketing, merchandising, design, signage, while supporting and creating the overall customer experience within our retail branch footprint. While working at PNC, I taught as an Interior Design Adjunct Professor at the Art Institute of Pittsburgh from 20••••19. Taught a multitude of different design classes - developed lectures, activities, and assignments, while getting to build early relationships with the future interior designers in our marketplace. More recently, I managed the Diverse Segments Marketing team. Where we created strategies that drove diverse segment growth by infusing segment through different products, innovation, marketing, channel delivery and/or operational enhancements. And for the past two years, leading the marketing strategy for Consumer Savings, New Acquisition Customer Onboarding and Fee Income. Currently, still at PNC within Marketing and Corporate Communications team, managing the Acquisition Onboarding Lifecycle team for Retail Consumers Deposits and Retail Lending. I still practice interior design, when and where I can. Supporting and consulting a variety of different interior design focus areas. Anything from designing a project from start to finish – to space planning, architectural redesign, lighting design, color theory, furniture selection, accessory placement, shopping trips, etc. Let’s Connect! d••••••••@yahoo.comStrength Finders: Includer | Strategic | Consistency | Discipline | Achiever

Experience

1. VP, Senior Marketing Manager, Onboarding Marketing

   PNC

   Nov 2023 — Present · Pittsburgh, PA, US

   Managing the Onboarding Marketing team, within Retail Lifecycle Marketing, supporting Retail Consumer Deposits and Retail Lending.

Education

• Chatham University

  Master’s Degree, Interior Architecture

  2010 — 2011

• Indiana University of Pennsylvania

  Bachelor’s Degree, Interior Design

  2004 — 2008

Skills

• Residential Design
• Programming
• Brand Management
• Microsoft Office
• Layout
• Page Layout
• Sales Presentations
• Merchandising
• Business Process Design
• Retail
• Adobe Photoshop
• Interior Architecture
• Budget
• Microsoft Excel
• Strategic Planning
• Autocad
• Interior Design
• Textiles
• Adobe Creative Suite
• Customer Service
• Indesign
• Social Media
• Leadership
• Project Management
• Space Planning
• Google Sketchup
• Furnishings
• Marketing
• Sketching
• Management
• Materials and Finish Knowledge
• Relationship Building
• Architectural Drawings
• Microsoft Powerpoint
• Problem