Desiree Benson
Executive Director, Integrated Experience Planning | Tenured Marketing Professional - Brand Builder - Strategist - Connector - Creative Champion
- Role
- Executive Director at Novartis
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Desiree Benson
Desiree has worked in the consumer insights & strategy field for 15+ years. She leverages her passion for brand building, cultural intelligence and creativity, and her deep understanding of consumers and their behavior, to help build and lead organizational capability empowering brand teams to strategically position and build their brands, communications, and omni-channel activations to stand out in the marketplace and engage consumers.Prior to Novartis, her experience encompasses consumer/brand research on the creative and media side, brand strategy & development, consumer insights, and portfolio & consumer experience strategy. During her agency time, her Client roster has spanned numerous categories and brands including Ford, GM, Coca-Cola Light/Diet Coke, Samsung, Miller Coors, & P&G, and Kellogg’s.
Experience
Executive Director
Aug 2025 — Present · Chicago, IL, US
Education
University of Colorado Boulder
Bachelor's degree
1996 — 2000
University of Colorado Boulder
Bachelor's degree, Psychology
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