Desiree Afuye

About Desiree Afuye

At the forefront of Richer Live$ series production, my leadership encapsulates over 1.5 years of guiding creative projects from inception to final delivery. My role demands acute attention to detail, innovative creative direction, and a mastery in crafting stories that resonate across cultures. Our team\'s collaborative spirit ensures that each project is handled with a bespoke approach, aligning talent with the series\' vision and maintaining the highest standards in post-production. Previously, as a Creative Producer at GG Galore, I honed my skills in producing viral content for dynamic platforms like YouTube, Instagram, and TikTok, achieving a 60% viral feedback rate. My competency lies in managing high-volume content creation with a focus on engaging and culturally relevant material. This experience has empowered me to educate stakeholders on process guidelines while seamlessly managing diverse production partners to amplify our content\'s reach and impact.

Experience

1. Integrated Producer Project Manager

   Jellyfish

   Mar 2025 — Present

   Develop/update, guide and implement appropriate plans for the BISSEL account, working in collaboration with other team members to help us achieve our client\'s creative objectives and financial targets. Manage the creative ideation and DCO process from conception to delivery, across multiple asset types. Utilizing lead creative assets taken from client shoots (where applicable) and my understanding of media plans and publisher display technical specificationsWork with in-house designers, editors and developers utilizing my understanding of media strategy implications to improve the production of assets and optimization. Working closely with creative team and social teams to ensure the vision of projects/campaigns are maintained.

Education

• St. John's University

  Bachelors

  2014 — 2018

• WEEN Academy

  Ween Academy Certification

  2016 — 2016