Desire Athow

Managing Editor, Techradar Pro @Future

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2013 — Present

Managing Editor, Techradar Pro @Future

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Working across TechRadar Pro and other Future properties, my primary responsibility is to articulate ambitious commercial goals into a fully fledged editorial strategy that maximises existing content categories alongside developing new ones.I also manage the editorial team and their ongoing development, ensuring they have clear direction and maintain high standards whilst cultivating a wide network of high-quality freelancer writers/agencies, to increase Future’s editorial scale beyond the two sites that I oversee directly.I work very closely with other stakeholders - sales team, lead generation, e-commerce team - to identify commercial opportunities from all angles beyond a pure editorial point of view, and plan a course of action from ideation to delivery.

EDUCATION

1997 — 1999

University of Mauritius

Dip, Computer Science and Engineering

1999 — 2003

University of Mauritius

B.Sc., Social Studies (2:1)

SKILLS

Google AnalyticsMedia PlanningEditorialContent ManagementSEODigital PublishingPublishingRadioPress ReleasesDigital MediaBloggingLead GenerationFinding DealsSearch Engine Optimization (SEO)Web AnalyticsNew MediaSocial MediaMobile DevicesEditingMedia BuyingCopywritingJournalismCopy EditingContent StrategyWordpressOnline PublishingPublic RelationsPpcDigital StrategySocial Media MarketingOnline AdvertisingMagazinesDigital Marketing

ABOUT DESIRE ATHOW

I am an experienced managing editor with a career that spans across four decades. I have worked across B2B titles, both in print and online, in French and English. My commercial and editorial skills range from content ideation, setting up entire content pyramids for internal and external stakeholders, delivering exceptional ecommerce ROI, partnership building, outstanding journalism (both data driven and traditional) and workflow optimization. Guest appearances include US, British, Australian and Singaporean media outlets.

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Desire Athow — Managing Editor, Techradar Pro at Future in London, GB | Unifers