Desirae Hill

About Desirae Hill

THREE TRACK MINDAt Three Track Mind, I lead projects with emotional intelligence and analytical insight, guiding branding, design, website, marketing, content, communications, and operations initiatives as a strategic ally to small businesses and nonprofits.STORYWELLThe Storywell startup project honors land and story through embodiment. A vision for a yoga farm offering learning and practices in community to nurture self awareness, leadership advocacy, and poetic imagination.GIES COLLEGE of BUSINESSThrilled about my experience as a student at the University of Illinois Urbana—Champaign as a graduate of the Master in Management with focus on Strategic Leadership & Management and candidate for the Master in Business Administration with focus on Business Analytics and Innovation.(Spring 2027).

Experience

1. Founder Creative Director Strategy Consultant

   Three Track Mind

   Jan 2013 — Present · Oneida, WI, US

   Three Track Mind is a design studio and marketing consultancy helping entrepreneurs, small businesses, and nonprofits to create momentum, elevate relationships, deliver on purpose, and make good on promises. We offer strategy and creative that communicates ideas, elevates value, leverages community work, and overcomes challenges materializing as websites, digital media platforms, programs, products, courses and campaigns. We work in the Arts, Education, Culture, Agriculture, Food, Environment, Health and Wellness.• Develop intentional brand, rebranding and integrated marketing strategies• Design brand identity, style guides and creative assets for print and digital media• Design presentations, annual reports, environmental graphics, promotional materials• Design and develop WordPress websites• Conduct audience research, develop personas and journey maps to support experience• Consult on business and development strategies• Develop information architecture, content strategies and wireframes • Implement foundations for Search Engine Optimization and Google Analytics• Establish social platforms, online ecosystems, campaign plans and communications frameworks• Edit and write copy for web, sales, newsletters, social media, press, publications• Client relations and administration• Website maintenance and testing• Project management for print and digital publications• Developmental editing• Copywriting, copyediting• Technical writing• Presentations• Design, layout, formatting• Curriculum development and learning strategies for online and offline courses

Education

• Gies College of Business - University of Illinois Urbana-Champaign

  Master of Science in Management - MSM, Strategic Leadership & Management, Business Value and Project Management

• Gies College of Business - University of Illinois Urbana-Champaign

  Master of Business Administration - MBA

• Whatcom Community College

  Associate of Technical Arts - AA, Visual Communications: Graphic Design and Web Design

  2009 — 2010

• Western Washington University

  Bachelor of Arts - BA, Business Administration: Marketing

  2004 — 2007

• Grays Harbor College

  Associate of Arts - AA, Accounting

  2000 — 2002

Skills

• Strategic Communications
• Package Design
• Technical Writing
• Html
• Adobe Illustrator
• Book Design
• Presentation Development
• Brand Management
• User Experience
• Content Strategy
• Fundraising
• Marketing Strategy
• Email Marketing
• User Experience Design
• Css
• Advertising
• Press Releases
• Copywriting
• Web Design
• Indesign
• Course Design
• Microsoft Office
• Sales
• Social Media Marketing
• Marketing Research
• Powerpoint
• Project Management
• Google Analytics
• Photoshop
• Digital Communication Strategy
• Yoga Philosophy
• Graphic Design
• Branding & Identity
• Wordpress
• Adobe Photoshop
• Brand Development
• Integrated Marketing
• Presentation Design
• Marketing Communications
• Dreamweaver