Matthew Eastman

About Matthew Eastman

I’m a creative–technical hybrid and systems thinker with a passion for building innovative marketing ecosystems at the intersection of finance, technology, and storytelling. With over 10 years of experience spanning enterprise organizations and startups, I’ve led cross-functional teams of designers, developers, and business partners to deliver creative, data-driven solutions that scale.At Capital Group, I lead personalization and experimentation strategy—designing A/B testing frameworks, lifecycle campaigns, and optimization programs that connect insights to measurable growth. Previously at Teleflora, I drove a mobile innovation initiative that more than doubled mobile sales through Google AMP adoption, blending UX innovation with business impact.I’m energized by opportunities to innovate in the fintech and marketing space, using technology and design thinking to make complex experiences more human, accessible, and intelligent.

Experience

1. Product Owner, Adobe Target Digital Personalization & Optimization Strategist

   Capital Group

   Oct 2021 — Present · Los Angeles, CA, US

Education

• Elon University

  B.A., Media Arts | Enviromental Studies -- Double Major

• Elon University

  M.A., Interactive Media Design | UX Focus

Skills

• Adobe Creative Suite
• Storytelling
• Blogging
• Social Networking
• Entertainment
• Renewable Energy
• Event Planning
• Video Editing
• Editing
• Final Cut Pro
• Microsoft Office
• Adobe Illustrator
• Producing
• Social Media
• Adobe Photoshop
• Photography
• Digital Media
• Public Relations
• Public Speaking
• Facebook
• Illustrator
• Video
• Microsoft Word
• Social Media Marketing
• Powerpoint
• Photoshop
• Film
• Video Production