Preeti S.
Lead Product Designer | Design alignment & clarity I A11Y Friend (WCAG)
- Role
- Lead Ux Architect L Admin Experience L Global Treasury Management at U.S. Bank
- Location
- Edison, NJ, US
- LinkedIn followers
- 500 followers
About Preeti S.
At the forefront of U.S. Bank\'s UX customer commercial banking team, our team harnesses design and users\' feedback to architect pivotal changes in treasury management. Leveraging a Master\'s in Business with a focus on Experience Design from Rutgers University, we empower SinglePoint\'s platform, marrying interactive design with strategic business objectives. Our collaborative efforts in quarterly product planning are fueled by a drive to foster a design-thinking culture across functions, ensuring our work aligns with and amplifies organizational key results.Our commitment to accessible design is unwavering, exemplified by partnerships with the Shield team to integrate inclusive principles into our design system. With the Shield award and certifications in Enterprise Design Thinking, we contribute to a user-centric landscape where each design decision is a step towards inclusivity. Mastery in virtual collaboration tools like Figma enables us to lead and mentor with agility, guiding our team to translate complex user insights into accessible and engaging digital experiences.
Experience
Lead Ux Architect L Admin Experience L Global Treasury Management
Oct 2022 — Present · New York, NY, US
I lead design strategy for Global Treasury Management (GTM) and the Admin portfolio, driving the modernization of SinglePoint, an enterprise treasury platform supporting corporate clients, account hierarchies, 40+ treasury services, and millions of daily transactions.Metrics‑Driven Impact- Reduced onboarding time by 40% and increased admin satisfaction by 25% through a cross‑functional redesign of key workflows- Improved permission and authentication flows used by enterprise users across complex, multi‑entity structures- Increased design consistency by 30–40% by contributing reusable components to the Shield Design System, now adopted by 6+ product teams- Influenced OKRs and integrated design into Quarterly Product Planning (QPP) for a portfolio tied to billions in annual treasury transactions- Leveraged analytics tools (Quantum Metric, Adobe Analytics) to drive 20% higher task success rates and reduce friction across critical journeys- Led workshops and co‑creation sessions with 50+ stakeholders across product, engineering, operations, and risk to accelerate alignment and delivery.
Education
Fashion Institute of Technology
Adobe certification, Digital designing
2010 — 2010
Rutgers University
MBS-UXD, Experience Design
2017
Amity University
Master of Business Administration (MBA), Human Resources Management/Personnel Administration, General
2004 — 2006
National Institute of Fashion Technology Delhi
Fashion Design & Clothing Technology
1999 — 2001
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