Mayra Alvarado

About Mayra Alvarado

With over four years as Art Director at Socotra, I lead all in-house creative and visual strategy efforts for B2B digital marketing initiatives. My role encompasses managing branding, creative decision-making, and design leadership for web, email, social media, marketing collateral, and events, while collaborating with the UI team to ensure cohesive product development. With extensive expertise in marketing strategy, market research, and branding, I am dedicated to creating impactful visual experiences that align with organizational goals and engage diverse audiences. My work is driven by a passion for crafting compelling narratives that foster meaningful connections in marketing.As a freelancer, I design experiences that tell a story, for both B2B and B2C audiences. I have worked with Nike, Fox Sports, Paramount, Six Flags, Warner Bros, and many other amazing clients. My specialty is managing creative design efforts for web, social, PPC, video, email, and all other digital marketing collateral, leveraging AI technology tools with a forward thinking/future-proof approach in mind. I continually look for challenges where I can push boundaries, expand my creativity, learn new skills, and continue growing as a professional by developing compelling stories that produce results and growth. Let’s connect.

Experience

1. Art Director

   Socotra

   Jan 2022 — Present · San Francisco, CA, US

   Art director with focus on B2B digital marketing. Responsible for all in-house creative, branding, and visual strategy for both internal and external teams. Design lead across multiple channels for web, email and social as well as marketing collateral and events. Creative decision maker for graphics used across all marketing channels as well as product development l, collaborating with the UI team.

Education

• Santa Barbara City College

  Associate in Arts, Liberal Studies

  2002 — 2005

• California State University, Northridge

  BA, Graphic Design

  2005 — 2007

Skills

• Product Development
• Indesign
• Dreamweaver
• Illustrator
• Microsoft Office
• Copywriting
• Web Design
• Css
• Layout
• Creative Direction
• Product Design
• Photography
• Brand Development
• Art Direction
• Typography
• SEO
• Illustration
• Business Cards
• Adobe Photoshop
• Quarkxpress
• Direct Mail
• Html 5
• Photoshop
• Graphics
• Advertising
• Magazines
• Graphic Design
• Wordpress
• Art
• Catalogs
• Html5
• Posters
• Mac
• Logo Design
• Branding
• Brochures
• Adobe Creative Suite
• Social Media
• Pre-Press
• Social Media Marketing