Itamar Medeiros
VP, Design Strategy, SAP Successfactors Products & Design @SAP
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WORK HISTORY
VP, Design Strategy, SAP Successfactors Products & Design @SAP
Heidelberg, DE
Eu redifino nossa abordagem para definir e alcançar a visão do produto: eu conduzo a visão de experiência do SAP SuccessFactors e garanto uma narrativa de produto coesa. Com diretrizes, princípios e estruturas claras para alcançar uma interface de usuário e um ponto de vista de mercado consistentes, aproximando nosso conjunto de uma narrativa compartilhada.Eu facilito a clareza e agilidade na tomada de decisões: Supervisiono equipes internas para garantir a execução de alta qualidade da estratégia de UX. Lidero equipes na curadoria de artefatos, como planos estratégicos, mapas de tarefas e mapas de fluxo de valor, aproveitando tarefas a serem realizadas para tomadas de decisão precisas.Eu alinho a estratégia de produto com a estratégia de solução: Facilito o alinhamento e o acordo entre as equipes de marketing, receita e produto para trazer clareza de propósito e garantir que as metas de receita possam ser alcançadas por meio do desenvolvimento de produto. Direcione as equipes para envolver os dados e ideias recebidos, refletindo e medindo continuamente como executamos em relação a eles: Trabalho com uma equipe de especialistas para melhorar a qualidade do nosso design e reduzir custos com decisões e medições focadas em resultados por meio de processos, programas e ferramentas.
EDUCATION
Northumbria University
MA
Universidade Federal de Pernambuco
PgDip
Universidade Federal de Pernambuco
BA
Universidade de Pernambuco
BS
SKILLS
ABOUT ITAMAR MEDEIROS
As a seasoned design strategist with over two decades of experience, I have assisted global companies across numerous countries in creating exceptional user experiences. Originally from Brazil, I now reside in Germany, where I work as the VP of Design Strategy at SAP, driving our product design vision for the entire Human Capital Management (HCM) product line. My role involves ensuring cohesive product narratives and establishing best practices and strategic principles that align Product Teams\' goals with our vision.I have also served as a juror for several international design competitions, including the Interaction Design Association (IxDA) Interaction Awards 2016, multiple editions of the Brazilian Graphic Design Association Biennial, and the IxDA Global Student Design Challenge in 2010. Additionally, during my tenure in China, I served as the User Experience Manager at Autodesk and was the Local Leader of the IxDA Shanghai chapter.Alongside my professional roles, I have lectured on interaction design, user experience, and design thinking at various institutions worldwide. Such previous positions include Guest Lecturer of Interaction Design at Köln International School of Design (Germany), Lecturer of Hypermedia at the Department of Design at Universidade Federal de Pernambuco (Brazil), Visiting Lecturer of Design Practice at École de Design Nantes Atlantique (France), Guest Lecturer of Design Thinking at Lasalle College (Mexico), and Assistant Program Director in the Visual Communication Department at Raffles Design Institute at DongHua University (China).I hold an MA in Design Practice from Northumbria University and received a Distinction Award for my thesis,\"Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.\"
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