Desi Todorova
Head of Data & Analytics @Measurabl
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WORK HISTORY
Head of Data & Analytics @Measurabl
San Diego, CA, US
Lead data science, analytics, and data engineering strategy as senior technical leader at Measurabl. Drive technical roadmap balancing operational analytics with R&D innovation in AI/ML applications. Oversee data architecture, semantic layer development, and machine learning solutions that deliver measurable customer value. Provide technical mentorship while acting as principal interface for data science capabilities across internal teams and external partners.
EDUCATION
Loughborough University
Doctor of Philosophy (Ph.D.), Physics
University of Pennsylvania
Postdoctoral Research, computational and theoretical physics
ABOUT DESI TODOROVA
I’m a data science leader with a PhD in Physics who loves turning complex, messy problems into clear, actionable solutions. My background in mathematical modeling, computational physics, machine learning, and analytics gives me the tools, but it’s my product sense and collaborative approach that make the work stick.Over the years, I have led projects from early research design through implementation, making sure that each step connects back to real business needs. I focus on asking the right questions, choosing the right methods, and delivering solutions that create measurable impact.I work with Product, Engineering, Sales, and Marketing to ensure solutions are technically sound and directly address the most important business challenges. My focus is on making AI and analytics practical, so teams can use them to make confident decisions and deliver results.I aim for outcomes that reduce noise, surface what matters, and move the business.
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