Aniruddha Deshmukh

About Aniruddha Deshmukh

As a Business Consultant specializing in CX Consulting, Digital Marketing, and…

Experience

1. Business Consultant

   Tata Consultancy Services

   Sep 2022 — Present

   Performed extensive market research and provided marketing and e-commerce solutions to multiple US based CPG clients around customer experience, SEO, content management, personalization, campaign management, B2C/B2B commerce, and omnichannel strategy• Presented CX led proposals to US customers, which included marketing, commerce, and growth strategies, resulting in up to 10X faster time to market, 25% increase in conversion rate, and improved marketing ROI post-implementation• Created reusable assets like consulting playbook, POVs, offering flyers, capability videos, case studies, persona-based business cases, Gen AI-based use cases, and training documents for the CPG Digital practice team• Conducted consulting engagements for key clients with solution elements such as human-centric design thinking workshop, current state analysis, innovation clay map, prioritization matrix, and tying business cases to profitability while ensuring feasibility, scalability, and governance• Contributed to winning a 120 million USD project by performing ticket analysis, creating strong business cases, and providing marketing and commerce solutions, AI and automation levers, resourcing strategy, and commercials • Responsible for proactive account mining, email outreach, stakeholder management, creating financial reports, and conducting revenue pipeline meetings for leadership• Supervised a team of assistant consultants in market research, presales, and business development activities, which resulted in 30% YoY revenue growth for the Digital Practice team• Conducted training sessions for client partners, internal teams, and participated in customer meetings, workshops, Innovation/Digital Days, RFP Orals, and business meets

Education

• Meghnad Saha Institute Of Technology(MSIT)

  Bachelor of Technology - BTech, Electronics and Communication Engineering

• Great Lakes Institute of Management

  PGPM, Marketing and Analytics

Skills

• C++
• Microsoft Exchange
• Python
• Linux
• Security
• Cisco Routers
• Solarwinds
• Microsoft Office
• Testing
• Incident Response
• Wireshark
• Network Performance Management
• Cisco Call Manager
• Incident Handling
• Computer Hardware
• Network Architecture
• Ccnp
• Network Design
• Cisco Firewall Security
• Routers
• Citrix
• Vmware Esx
• Networking
• Routing
• Troubleshooting
• Matlab
• Powershell
• Cisco Certified
• Information Security
• Ccna