Deshea Witcher
VP of Marketing at TuxCare | AI-Driven Demand Gen | Data-Backed Growth | Scaling Cybersecurity & SaaS Brands
- Role
- VP of Enterpise Marketing (Saas) at Tuxcare
- Location
- Roanoke, VA, US
- LinkedIn followers
- 500 followers
About Deshea Witcher
I build demand gen engines for cybersecurity and open source software…
Experience
VP of Enterpise Marketing (Saas)
May 2022 — Present
At TuxCare, I lead a team of eight specialists across front-end development, UX/UI, analytics, SEO, PPC, content, product marketing, and social media. In addition to team leadership, I develop and execute global product marketing strategies across APAC, EMEA, the US, and Canada, growing our deal pipeline from $2.2 million to $12.5 million in just eight months. I also create and implement comprehensive digital marketing strategies that increase monthly website traffic by 95% and SQL leads by 300%. By executing a data-driven PPC strategy, I achieve a 5.63x ROAS and use FlowChat to design tailored LinkedIn ABM campaigns for high-value enterprise accounts, improving engagement and conversion rates through precise, needs-based targeting.Key highlights include conceptualizing and launching TuxCare\'s Annual Enterprise Linux & Open-Source Landscape Report, crafting a unique event marketing strategy that results in a 795% increase in badge scans, generating 20 SQL leads, and securing 7 new clients, contributing in revenue. I also develop a transformative organic search/SEO strategy, increasing monthly visitors by 900% from to which leads to an additional 500 million impressions and 100K clicks. Additionally, I launch a new partner program that secures 5 partnership deals in the last six months.
Skills
- Conversion Optimization
- Internet Marketing
- Google Adwords
- Web Analytics
- Strategy
- E-Commerce
- Mobile Web Design
- Video
- Social Media
- Graphic Design
- Marketing Communications
- Search Engine Optimization
- Landing Page Optimization
- Website Development
- Google Analytics
- Web Marketing
- Marketing
- Online Marketing
- Social Marketing
- Email Marketing
- Pay Per Click (Ppc)
- Online Reputation Management
- Blogging
- Lead Generation
- Ppc
- Web Development
- SEO
- Smo
- Crm
- Digital Marketing
- Sem
- Search Engine Optimization (SEO)
- Mobile Marketing
- Social Media Marketing
- Web Design
- Social Media Optimization (Smo)
- Search Engine Marketing (Sem)
- Small Business
- Wordpress
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