Michael Desforges

WORK HISTORY

EDUCATION

SKILLS

ABOUT MICHAEL DESFORGES

I\'m a research and insight expert focused on helping brands create and implement insight driven strategy from a range of research methods across qual, quant and UX. I create and deliver research strategies utilising these methods across a range of sectors - financial, retail, tech, healthcare, utilities to name just a few. Capable of taking on all aspects of a research project- Writing proposals and proven at business winning, utilising a range of research methods and technologies to provide innovative research solutions- Designing these research solutions using a range of methodologies drawing from quantitative, qualitative and UX methods. Projects can be big or small, from large scale audience segmentation projects, conjoint design etc to smaller pieces utilising depth interviews or UX testing (A/B testing, card sorting etc.)- Managing the overall project by utilising a range techniques (Agile, Waterfall methods etc), combined with several years of experience in the industry- Finding hard to reach audience groups, obtaining complex quota needs within surveys etc- Analysing data, both quantitative and qualitative using a range of techniques and software such as Q, SPSS, Excel- Delivering top quality, insight led presentations to stakeholders of all levels of seniorityAlso passionate about data protection with a great deal of experience implementing GDPR principals and compliance across market research businesses.If you have a need to understand your customers better, refine a product/system/service, have a desire to understand your market in greater detail or just generally want to understand how your business can grow, drop me a line and we\'ll work together to create an ideal solution.