Deryn Gilbey
Europe Seeds Marketing Lead @Syngenta
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WORK HISTORY
Europe Seeds Marketing Lead @Syngenta
Lead European seeds marketing strategy across 20+ markets; member of the European Marketing & Portfolio Leadership TeamDelivering full-scale regional rebrand to elevate Syngenta grower brand affinity and market presenceDesigning digital demand generation CRM-integrated digital funnels generating high-value sales-qualified leadsRepositioning marketing as a commercial growth lever through capability uplift and strategy alignment
EDUCATION
Liverpool John Moores University
b.sc hons, Biotchnology
CIM | The Chartered Institute of Marketing
Master's degree (Marketing Leadership Programme), Marketing
SKILLS
ABOUT DERYN GILBEY
Marketing lead with over 15 years leading strategic brand transformation, demand generation, and digital innovation across the agricultural value chain. I deliver commercially focused go-to-market strategies and customer-centric campaigns that generate long-term, sustainable growth across European markets. At Syngenta, I’ve led the full rebrand of the field crops seeds business across Europe, rolled out CRM-integrated demand funnels that convert, and repositioned marketing as a strategic pillar for commercial success. My expertise spans the entire spectrum of marketing leadership from digital enablement and brand strategy to talent development and cross-regional execution. With marketing leadership roles across Syngenta, Monsanto/Bayer, and BASF, I’ve built and led marketing organizations that thrive in complex, matrix environments while consistently outperforming revenue, market share, and ROI targets. I believe in leading with purpose, aligning regional action with global strategy, and bringing marketing closer to the grower. Core Competencies: Go-to-Market Strategy & Brand Repositioning, Agri-Marketing Leadership (B2B/B2C), Digital & CRM-Driven Demand Generation, Cross-Functional Stakeholder Engagement, First-Party Data Strategy & Omnichannel Campaigns, Matrix Team Leadership & Capability Building.
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