Derya Talay

Paid Media Expert @E.ON Digital Technology

Berlin, DE

At E.ON Digital Technology, I lead the strategy, execution, and optimization of Search Engine Advertising (SEA) across E.ON, driving both B2B and B2C growth. My role combines hands-on campaign management with strategic leadership to ensure alignment with business goals and KPI targets.Key responsibilities and achievements:•Lead the planning and execution of Google Search and Display campaign strategies in close collaboration with regional teams and E.ON stakeholders.•Develop and manage comprehensive SEA strategies and operations for internal projects within E.ON’s digital ecosystem.•Conduct regular account audits, keyword relevance checks, and CPA adjustments to ensure optimal campaign performance and budget efficiency.•Implement automated processes for daily performance monitoring and reporting, improving transparency and streamlining campaign management.•Provide data-driven performance reports and consult stakeholders on strategic actions, budget reallocations, and media mix optimizations.•Align SEA efforts with other digital marketing disciplines, including SEO and analytics, to deliver integrated marketing impact.•Establish a centralized knowledge hub to facilitate best-practice sharing and empower local teams through actionable insights.•Organize and moderate marketing community cluster meet-ups to foster collaboration and knowledge exchange across teams.•Expand expertise across additional paid media channels (LinkedIn, Microsoft Ads, Meta platforms) to take a more strategic role in media planning, channel mix discussions, and campaign consulting.• Collaborate with cross-functional teams in Analytics, SEO, and Platforms to broaden digital marketing capabilities and support integrated service delivery.

Istanbul University

2.56, Business Adminstration

Kdz.Eregli Anatolian High School

4,86, Turkish and Maths