Derryl Acosta
Communications | Public Relations | Content Marketing | Employee Engagement
- Role
- Communications Manager Iii at General Atomics
- Location
- Carlsbad, CA, US
- LinkedIn followers
- 500 followers
About Derryl Acosta
Award-winning marketing communications expert skilled in creating targeted content that resonates with key audiences and developing strategies supporting communication goals. Diversified experience in technology, health care, philanthropy, higher education, government, television news and law enforcement. Derryl is skilled in Writing, Storytelling, Content Marketing, Lead Generation, Media Relations, Employee Engagement, Crisis Communications, Website Development, Social Media Marketing, Video Production, Desktop Publishing, Event Planning, Community Relations, and Project Management. Some of his accomplishments include:• Increased patient engagement by 47% and new patient revenue by $2 million over two-year period through targeted email campaigns and strategic digital marketing. • Successfully positioned Palomar Health as a national leader responding to the flu outbreak of 2018 by getting multiple national television placements including Good Morning America, World News Tonight and CNN resulting in millions of views.• Led strategy and brand reputation functions generating a 300% increase in social media followers and significant SEO results involving nine international locations - produced content for online ads, PPC, and email marketing increasing inquiries by 20%.• Conceptualized, developed, and launched a monthly community newspaper serving refugees and immigrants.• Created media relations plan that quadrupled positive media coverage through press conferences, special events, press releases and videos while saving the department more than annually.• Helped KREX-TV become number one news station in the market after producing investigative series on gas price fixing that stimulated a state attorney general investigation. Derryl has an M.B.A. with an emphasis in Marketing from San Diego State University, received his Accreditation In Public Relations (APR) from the Public Relations Society of America, and has a Bachelor\'s of Science in Journalism and Political Science from Utah State University.
Experience
Communications Manager Iii
Nov 2022 — Present · San Diego, US
Lead the internal communications team for General Atomics Electromagnetic Systems. Oversee intranet, strategic employee communications, employee engagement, executive presentations, budgets, reports, etc.
Education
San Diego State University
MBA, Marketing Emphasis
Utah State University
Bachelor’s Degree, Journalism and Political Science
Skills
- Management
- Social Media Marketing
- Marketing Communications
- Google+
- Adobe Creative Suite
- Public Affairs
- Final Cut Pro
- Journalism
- Desktop Publishing
- Editing
- Leadership
- Event Planning
- Microsoft Office
- Ap Stylebook
- Community Outreach
- Community Development
- Adobe Illustrator
- Press Releases
- Digital Media
- Strategic Communications
- Google Analytics
- Youtube
- Adobe Premiere Pro
- Video Production
- Content Marketing
- Adobe Photoshop
- Newsletters
- Indesign
- Crisis Communications
- Government
- Nonprofits
- Public Relations
- Internal Communications
- Media Relations
- Wordpress
- Social Media
- Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.