Derrick Lin
Director, CRM Strategy @ Razorfish
- Role
- Director, Crm Strategy at Razorfish
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Derrick Lin
I help world class brands build sustainable customer relationships and drive revenue in an increasingly complex and noisy world. Category experience: gaming, technology, telecom, retail, financial services, and consumer.Core Competencies: CRM strategy, Lifecycle marketing, Customer relationship management, segmentation personalization, content strategy, channel strategy, data analytics.
Experience
Director, Crm Strategy
Feb 2025 — Present · Seattle, WA, US
Education
National Tsing Hua University
BA, Mechanical Engineering
1993 — 1998
The Ohio State University Fisher College of Business
MBA, Marketing/Strategy
2007 — 2009
National Tsing Hua University
Master, Mechanical Engineering
1998 — 2000
Skills
- Web Marketing
- Project Management
- Digital Strategy
- Mobile Messaging
- Integrated Marketing
- Advertising
- Mobile Devices
- Interactive Marketing Strategy
- Competitive Analysis
- Customer Insight
- Creative Direction
- Crm
- Creative Briefs
- Mobile Marketing
- Product Launch
- Online Marketing
- Product Marketing
- Social Networking
- Digital Photography
- Social Media
- Social Influence
- Sem
- Product Development
- Analysis
- Qualitative Market Research
- Enterprise Software
- Email Marketing
- Analytics
- Business Strategy
- Creative Strategy
- Social Media Marketing
- Digital Marketing
- Program Management
- Mobile Applications
- Strategy
- E-Commerce
- Interactive Marketing
- Business Analysis
- Marketing
- Marketing Communications
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