Derrick Lin

Director, CRM Strategy @ Razorfish

Role
Director, Crm Strategy at Razorfish
Location
Seattle, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Derrick Lin

I help world class brands build sustainable customer relationships and drive revenue in an increasingly complex and noisy world. Category experience: gaming, technology, telecom, retail, financial services, and consumer.Core Competencies: CRM strategy, Lifecycle marketing, Customer relationship management, segmentation personalization, content strategy, channel strategy, data analytics.

Experience

  1. Director, Crm Strategy

    Razorfish

    Feb 2025 — Present · Seattle, WA, US

Education

  • National Tsing Hua University

    BA, Mechanical Engineering

    1993 — 1998

  • The Ohio State University Fisher College of Business

    MBA, Marketing/Strategy

    2007 — 2009

  • National Tsing Hua University

    Master, Mechanical Engineering

    1998 — 2000

Skills

  • Web Marketing
  • Project Management
  • Digital Strategy
  • Mobile Messaging
  • Integrated Marketing
  • Advertising
  • Mobile Devices
  • Interactive Marketing Strategy
  • Competitive Analysis
  • Customer Insight
  • Creative Direction
  • Crm
  • Creative Briefs
  • Mobile Marketing
  • Product Launch
  • Online Marketing
  • Product Marketing
  • Social Networking
  • Digital Photography
  • Social Media
  • Social Influence
  • Sem
  • Product Development
  • Analysis
  • Qualitative Market Research
  • Enterprise Software
  • Email Marketing
  • Analytics
  • Business Strategy
  • Creative Strategy
  • Social Media Marketing
  • Digital Marketing
  • Program Management
  • Mobile Applications
  • Strategy
  • E-Commerce
  • Interactive Marketing
  • Business Analysis
  • Marketing
  • Marketing Communications

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Derrick Lin — Director, Crm Strategy at Razorfish in Seattle, WA, US | Unifers