Derrick Shields
Sr. Engineer, Analytics
- Role
- Sr Analytics Implementation Engineer at Caterpillar Inc.
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Derrick Shields
Data-driven marketing expert focused on digital web analytics, tagging, reporting, and measurement. With a strong background in both web development and digital marketing, I specialize in providing end-to-end digital engagement, planning, and execution.
Experience
Sr Analytics Implementation Engineer
Sep 2024 — Present
Skills
- Mobile Devices
- Online Lead Generation
- Interactive Marketing
- Ppc
- E-Commerce
- Online Reputation Management
- Marketing
- Web Strategy
- Digital Marketing
- Online Marketing
- Web Development
- SEO
- Web Analytics
- New Media
- Advertising
- Organic Search
- Website Development
- Digital Media
- Online Advertising
- Sem
- Multi-Channel Marketing
- Creative Direction
- Mobile Marketing
- Google Tag Manager
- Marketing Strategy
- Search Engine Marketing (Sem)
- Digital Strategy
- Google Adwords
- Search Engine Optimization (SEO)
- Pay Per Click (Ppc)
- Web Marketing
- Social Media
- Media Buying
- Web Design
- Affiliate Marketing
- Google Webmaster Tools
- Google Analytics
- Social Media Marketing
- Conversion Optimization
- Keyword Research
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