Derrick J.

About Derrick J.

Part of the executive team, reporting directly to the President of the company. A senior marketing executive responsible for all brand and product development strategies. Instrumental in helping Coronado Stone Products increase marketing share by over 90% in the Manufactured Stone Industry, with substantial gains in the Home Builder, Commercial Architecture and Big Box Store categories.I\'m a seasoned marketing professional who currently manages all marketing, brand building and product development functions at Coronado Stone Products which manufactures a variety of building materials including: manufactured stone veneer siding, thin brick, tile and precast products. I implement comprehensive marketing, communications and branding strategies and provide leadership and hands on management of all marketing, product development, advertising, design, media relations, electronic/print communications, POP and tradeshow display development, packaging designs, publications and digital marketing including: email blasts, SEO and social media.Specialties: Brand Development, Product Development, Business Development, Technical Development, Team Building, Team Management, Marketing Strategy, Consumer Advertising, Sales Training and Development, Marketing Communications, Consumer Advertising, Market Research, Product Marketing, Product Management, Strategic Planning, Business Strategy, Business Expansion, Business Intelligence, Marketing Communications, New Product Introductions, Brand Positioning, Developing Growth Objectives, Develop Sales Collateral.

Experience

1. Senior Director of Marketing and Architectural Business Development

   Coronado Stone Products

   Aug 2005 — Present · Fontana, CA, US

   Implement comprehensive marketing, brand building and product development strategies that accelerate sales growth and increased brand awareness- Recruit, develop and lead a dedicated team of in-house marketing and product development specialists- Gather and analyze market research and maintain a keen understanding of industry trends to determine and implement the best strategies to strengthen the company\'s overall sales- Create and maintain a budget for all marketing and product development functions- Profit & Loss management and reporting- Provide support with evaluation of manufacturing processes, future company expansions and new production plant designs and implementations- Work with architects and designers to evaluate demand for new innovative products for regional and/or nationwide distribution- Instrumental in the management and development of all new products, from inception to product launch- Provide leadership and hands on management of all marketing, advertising, design, media relations, electronic/print communications, POP and trade show display development, packaging designs, publications and digital marketing including: email blasts, SEO, social media and website design functions- Manage brand building and value proposition strategies- Improve product marketability and profitability by researching, identifying, and capitalizing on new market opportunities- Work extensively with sales leadership to develop and implement key sales building tools and strategies- Develop extensive marketing programs and tools for the Home Building, Construction and Architectural Design segments- Review, maintain, and improve ROI analytics tracking systems to help measure and evaluate the effectiveness of all marketing activities- Develop robust lead generation campaigns to further enhance sales capabilities in specific regions- Support distributor relationships by developing a CRM solution that allows for consistent and detailed updates

Education

• University of La Verne

  Bachelor of Science (BS)

  2005 — 2009

Skills

• Business Development
• Digital Marketing
• Business Intelligence
• Negotiation
• Marketing Management
• Email Marketing
• Product Design
• Market Research
• Brand Development
• Online Advertising
• Advertising
• Adobe Creative Suite
• Sales Operations
• Marketing
• Market Planning
• Marketing Strategy
• Residential Homes
• Stone
• Business Planning
• SEO Copywriting
• Product R&D
• Business
• Marketing Communications
• Illustrator
• Masonry
• Pricing
• B2b
• Direct Marketing
• Building Materials
• Copywriting
• Team Building
• Management
• SEO
• Business Analysis
• Product Management
• Strategic Planning
• Materials
• Brand Developement
• Product Marketing
• Business Strategy