Derrick Bettis
Content Strategist | UX Writer | AI Product Designer
- Role
- Senior Content Designer at Ahold Delhaize USA
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Derrick Bettis
I’m a writer in the tech industry with over 10 years of experience. Currently, I work as…
Experience
Senior Content Designer
Aug 2022 — Present · Chicago, IL, US
Lead the user experience writing team across cart, checkout, payment, rewards, and internal business systems• Collaborate with product and design teams to create world-class digital experiences, emphasizing mobile-first text communications where every character is purposefully chosen• Develop and guide the creative direction for the tone and voice of three partner grocery brands, ensuring alignment with their community-focused legacy while modernizing their digital personas within the omnichannel experience• Build, manage, and evolve a grocery-specific UX writing content style guide, accounting for all accessibility cases, to enhance design process efficiency without stifling creativity• Conduct A/B tests on content to ensure alignment with business goals, resulting in outcomes like an 8% increase in open rates for coupon-eligible items (99% confidence)• After graduating with top marks (100%) from ELVTR’s Artificial Intelligence in Product Design course, I inform and guide the creative team on the usage, strategy, and ethical considerations of AI design
Education
Purdue University
Theatre Acting
2007 — 2011
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