Derrick Banes
Off Premise Channel Manager, STX
- Role
- Director of Marketing and Brand Development at Ibrand Consulting
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Derrick Banes
A savvy business professional with over 15 years of experience in the field of Sales…
Experience
Director of Marketing and Brand Development
Oct 2009 — Present · Houston, TX, US
Develop and execute marketing programs that increase brand identity and brand awareness for companies and products. Plan strategies and execute marketing designs and activities to establish and maintain brand presence in the market. Conduct competitive strategic analysis, consumer engagement, and consumer insight development. • Implement new market segment opportunities and lead the organization through new product launches. • Deliver excellent brand marketing execution in a complex, multicultural environment that contributes to long term profitable growth. • New product development, facilitating collection of preliminary data, analyses information and report data for projects. • Implement marketing strategies that develops the organization in building share and equity in the designated product realizing improved market share performance, sales revenue and gross margin. • Conduct assessments of products, market opportunity, and competitive activity then provide a strategy for activating a marketing and/or promotional plan. • Implements marketing strategy that develops and grows the designated product, encompassing both existing and new product development. • Create and design innovative visual print media products to drive sales and profit growth. • Contribute to development through global advertising and adapting with agreed strategy for existing and new products.
Education
University of North Texas
Business
1999 — 2001
University of Phoenix
Bachelor of Science (B.S.), Business Marketing
2010 — 2014
Skills
- Customer Service
- Training
- Brochures
- Corporate Sponsorships
- Graphic Design
- Social Networking
- Brand Awareness
- Social Media Marketing
- Marketing
- Product Development
- Social Media
- Corporate Branding
- Management
- Posters
- Market Planning
- Public Relations
- Sales
- Competitive Analysis
- Creative Direction
- Crm
- Advertising
- Event Planning
- Guerrilla Marketing
- Direct Mail
- Brand Management
- Marketing Strategy
- Entertainment
- Event Management
- Leadership
- Sponsorship
- Trade Shows
- Mobile Marketing
- Marketing Communications
- Online Advertising
- Media Planning
- Logo Design
- Integrated Marketing
- Online Marketing
- Brand Development
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