Derrick Ash
Senior Foodraising Manager Alberta @Second Harvest
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WORK HISTORY
Senior Foodraising Manager Alberta @Second Harvest
Calgary, AB, CA
Second Harvest is Canada’s largest food rescue organization, leading the way in perishable food recovery and redistribution to non-profits across the country. Their mission,\"No Waste. No Hunger\", has never been more important. With food insecurity rising across Canada, it’s critical that we work together to ensure surplus food reaches the communities that need it most. After an incredible 30+ year journey in Canada’s food industry, I’m now channeling that experience into a mission that matters: rescuing surplus food to fight hunger and reduce waste. Food has always been my passion, now it’s my purpose. I am excited to build partnerships, drive impact, and help advance the vision of No Waste. No Hunger. I look forward to collaborating with Alberta’s food businesses, donors, and community partners to make a tangible difference. If you’re in Alberta’s food industry and want to explore how your organization can contribute to this mission, I’d love to connect, collaborate, and explore how together we can make a difference.#NoWasteNoHunger #FoodRescue #Sustainability #Agrifood #Retail #SecondHarvest #CommunityImpact
ABOUT DERRICK ASH
I drive growth, innovation, and meaningful impact across the North American food industry, now with a renewed focus on transforming surplus food into community nourishment across Alberta.With more than 30 years of experience in retail, CPG, and value‑chain leadership, I’ve built my career around strengthening business performance while creating solutions that resonate with customers, partners, and communities. Today, I bring that same strategic discipline to food rescue and donor development at Second Harvest, Canada’s largest food rescue organization.In my role as Senior Foodraising Manager (Alberta), I partner with producers, processors, manufacturers, and distributors to turn high‑quality surplus into meals for communities province‑wide. My work integrates operational insight, merchandising expertise, and relationship‑driven stewardship to make surplus donation simple, scalable, and high‑impact for Alberta businesses.My career is grounded in measurable results: Led merchandising and operations for 75+ stores, setting new performance benchmarks in fresh food and floral Developed national programs that accelerated category growth for Canadian beef and pork Built strategic partnerships that repositioned brands and unlocked new competitive advantages Now leading Alberta’s Foodraising Strategy, expanding donor networks, increasing rescued volume, and turning surplus into millions of meals for communitiesWhat sets me apart:I blend deep consumer and industry insight with operational discipline. Whether working with retailers, manufacturers, or agricultural partners, I focus on solutions that are practical, efficient, and grounded in real‑world workflows. I’m recognized as a connector, a collaborator, and a strategic builder who can align cross‑functional teams around shared goals, whether that’s driving category performance or scaling surplus rescue across a province.SpecialtiesStrategic Merchandising • Category Management • Value Chain Optimization • Food Rescue & Donor Engagement • Branding • Program Development • Cross‑Functional Leadership • ESG‑Aligned Impact#FoodIndustry #CPG #RetailLeadership #FoodRescue #Sustainability #CategoryManagement#FoodInnovation #MerchandisingStrategy #BrandStrategy #ValueChain #CommunityImpact#Leadership #BusinessGrowth #CompetitiveAdvantage #NorthAmericanRetail #NoWasteNoHunger
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