Derrick T.

About Derrick T.

As a veteran marketing professional with a passion for demand generation and business development, I have made it my life’s work to maximize customer engagement; employing proven marketing strategies, while formulating exciting, new innovations to acquire and retain quality customers. Working closely with my teams and external agencies, I have become an adept delegator with the communication skills to persuade non-marketing audiences to the wisdom of proposed demand generation campaigns. These interpersonal skills are backed by a solid foundation of project management and numerical proficiencies. Working closely with budgets and deadlines for multiple projects, I am able to ensure return on investment on marketing campaigns, while managing the acquired data used to target selected groups and analyzing the success, or otherwise, of campaigns. Finally, my personable and presentable nature has allowed me to host events in Hong Kong, Texas and attend various trade shows speaking strictly to both internal and external stakeholders. Highlights from my career include: Two-time MARKIE Award finalist, receiving 2019 and 2020 nominations in the category of ‘Best International Email Campaign.’ Revenue Generation Specialist, producing over $500K in 2011, and over $1M in new, transition, and core revenue in 20••••13 from accounts generated before promotion in both demand generation and email marketing. Go-to-market launch coordinator, completed over 200 demand generation campaign reuses of US materials in 15 countries; running first-ever email marketing campaigns for some countries.Skills:Comprehensive Campaign Management, Forecasting, Reporting, Client Relationship Building, Email Marketing, Written Communication, Verbal Communication, Multitasking, Prioritization, Strategic Planning, Data Analysis, Demand Generation, Lead Generation, Talent Acquisition, Staff Training & Development, Marketing Strategies, Project Management, Correspondence, Presentation, Consulting, Coaching, Engagement, Customer Experience, Continuous Improvement, Business Development, Networking, Recruiting, Product Management, Change Management, Administrative Support, Process Improvement, Risk Management, Protocols, Program Management, Outreach, Quality Assurance, Product Knowledge, Information Management, Business Strategy, Event Planning, Talent Acquisition, Client Retention

Experience

1. Senior Marketing Manager, Demand Generation

   Rectangle Health

   Sep 2025 — Present · Valhalla, NY, US

Education

• Pace University-Pleasantville/Briarcliff Campus

  Bachelors, International Management

  2003 — 2006

• Pace University - Lubin School of Business

  Bachelor's degree, International Business

• University of Phoenix

  Masters, Management

  2007 — 2008