Derrick Riley

About Derrick Riley

Award-Winning head of ecommerce & digital marketing, as well as a thought leader in the digital space, with over 26 years of start-up, brand, private equity and enterprise-level experience. Proven track record in developing disruptive digital programs, leadership of cross-functional teams and program execution to achieve triple digit growth.Awarded one of the 30 Most Influential in Ecommerce - Signifyd (2022)• Collaborated with & created policies for several Internet Retailer 500 companies, such as Wayfair, Hayneedle and Overstock, igniting their growth stages• Google AdWords & Google Analytics (2005) Beta-Tester & Expert User - Only 350 participants for each beta• Private Equity group subject-matter expert, providing brand, ecommerce & digital marketing strategies for Dakine, HUF Worldwide, JD Byrider, Planet Fitness, RTA Brand, Sergio Tacchini, Ripndip and many more• Ecommerce Platform Program Director for successful platform launches of ATG, Oracle Commerce, Salesforce Commerce Cloud (Demandware), Magento 1 & 2, Shopify & Shopify Plus, Big Commerce, Volusion and others.• Primary Brand contact for Systems Integration team for platform launches, site improvements and maintenance contract negotiations - creating efficiencies while reducing expenses.• Created Persona projects to authentically connect to consumers with the right brand voice & creatives• Co-developed several \"next-level\" marketing applications with enterprise-level vendors• P&L Management of multi-million dollar budget and ad spend• Brand, Ecommerce & Digital Marketing consultant for several global brands, leading to triple digit revenue growth, creating ecommerce & marketing efficiencies, and forming digital brand identities.• Shopify developer and integrator for several start-up, mid-tier and enterprise level brands & retail businesses.

Experience

1. Chief Digital Officer (CDO) - Acting

   New York Hardware, Inc

   Apr 2024 — Present · Costa Mesa, CA, US

   Chief Digital Leader overseeing all aspects of ecommerce, marketing, digital marketing, Netsuite (ERP), POS, and omni-channel, creating programs, processes and procedures for alignment of each business segment, with the whole of the business.

Education

• California State University, Long Beach

  Bachelor's degree, Psychology

Skills

• Link Analysis
• Product Marketing
• Social Networking
• White Hat
• Adobe Creative Suite
• Strategic Planning
• Start-Ups
• Search Engine Marketing (Sem)
• Leadership
• Social Media Marketing
• Php
• Expense Budget Management
• Email Marketing
• P&L Management
• Online Advertising
• Business Development
• Digital Marketing
• Web Development
• SEO
• Html5
• Google Webmaster Tools
• Web Analytics
• Search Engine Ranking
• Product Design
• Javascript
• Strategy
• E-Commerce
• Advertising
• Marketing
• Marketing Strategy
• Google Analytics
• Css
• Volusion
• Project Management
• Creative Writing
• Jquery
• Product Management
• Xml
• Online Marketing
• Social Media