Derrick Richards

About Derrick Richards

Dynamic and highly organized apparel buyer with over 6 years’ experience in pre-booking…

Experience

1. Director of Manufacturing

   Done Deal Inc

   Apr 2019 — Present · Los Angeles, CA, US

   End-to-End Production Oversight: Lead the full spectrum of merchandise production—from initial creative concept through domestic and overseas manufacturing—ensuring that every product (apparel, hats, bags, homegoods, etc.) meets our high-quality standards.• E-Commerce Web Integration: Collaborate with cross-functional teams on e-commerce website development, store management of 15+ Shopify stores, product & SKU creation, and automated shipping to simplify the journey from concept to customer.• Strategic Client Partnerships: Forge deep, collaborative relationships with clients—prioritizing those whose creative visions and values align with ours—while ensuring they retain full ownership of their brand IP, website, domain, and design artwork.• Integrated Marketing Strategy: Drive targeted marketing initiatives by leveraging advanced tools—SMS platforms like Laylo and OneText for direct engagement, email marketing solutions such as Klaviyo and SendLane for tailored campaigns, and mobile app development via platforms like TapCart to enhance digital reach on iOS and Android.• Website Design: Spearhead digital operations by managing website buildout and design on 25+ stores on platforms such as Shopify and Sqaurespace - ongoing store maintenance and management, image sizing and uploads, detailed reporting & analytics, as well as developing site policies, FAQ pages• Data-Driven Process Improvement: Utilize robust analytics and proven e-commerce strategies to optimize production processes, drive product promotion, and continually enhance the overall operational efficiency for both our partners and their customers.• Seamless Fulfillment & Customer Service: Oversee fulfillment operations, including pick & pack, storage, and warehousing, while ensuring a smooth, end-to-end customer experience through dedicated support and resolution management.• Software Proficiency: Leverage industry tools, including Photoshop, Illustrator, Canva, Quickbooks, & Google Workspace.

Skills

• E-Commerce
• Retail Buying
• Brand Management
• Marketing Strategy
• Marketing
• Inventory Management
• Contemporary Fashion
• Streetwear
• Fashion
• Trend Analysis
• Footwear
• Customer Service
• Buyers
• Retail
• Customer Relations
• Merchandising
• Social Networking
• Blogging
• Negotiation
• Microsoft Office
• Apparel
• Trade Shows
• Purchasing
• Fashion Buying
• Social Media
• Styling
• Customer Negotiations
• Trend Forecasting
• Social Media Marketing