Derrick Lambdin

About Derrick Lambdin

I’m a SaaS marketing executive with 19 years of experience building scalable, revenue-driven marketing organizations inside growth-stage and private equity-backed software companies. Marketing is not a support function. It is a growth engine.I specialize in architecting full-funnel demand systems that produce measurable pipeline, improve win rates, and create predictable revenue outcomes. I’ve built marketing teams from the ground up, implemented structured ABM frameworks, modernized MarTech infrastructure, and aligned marketing directly to executive-level growth targets.My experience spans healthcare SaaS, ERP, and specialty B2B market environments with complex buying committees, long sales cycles, and high accountability. I thrive in founder-led and PE-backed organizations where valuation pressure and growth velocity require strong operational discipline and clear attribution.I build teams with clear KPIs, strong accountability, and shared ownership of results. High standards. Low ego. Relentless focus on performance.If you’re scaling a SaaS company and need a CMO or VP of Marketing who can architect strategy, build the team, and drive measurable revenue impact, let’s connect.Core strengths:• Strategic Demand Generation & Revenue Acceleration • Brand Development & Market Expansion • Building & Leading High-Performance Marketing Teams • Product Launch Excellence & Go-to-Market Strategy • Deep SaaS Industry Expertise (Healthcare, ERP, Specialty Markets)

Experience

1. Head of Marketing

   Unlimited Systems

   Oct 2025 — Present

   Lead enterprise-level marketing strategy for a $100M specialty healthcare SaaS organization operating in a private equity-backed environment. Own full-funnel revenue architecture across demand generation, ABM, vertical market strategy, brand positioning, content, digital performance, and MarTech infrastructure.Oversee all digital and written content strategy, ensuring cohesive positioning across campaigns, web, thought leadership, conferences, sales enablement, and product launches, with every initiative tied directly to pipeline velocity and revenue growth objectives.Key Impact:• Increased marketing-sourced pipeline 42% YoY• Built a structured ABM program targeting 250+ enterprise accounts, improving engagement 60% and increasing win rates 18%• Improved MQL-to-SQL conversion from 21% to 34%• Reduced cost per qualified opportunity 28%• Centralized CRM and automation infrastructure enabling CAC, CRL, and revenue influence reporting• Introduced structured quarterly revenue planning aligned with PE growth objectives

Education

• Kent State University

  Finance

  2003 — 2007

• Northern Kentucky University

  Bachelor of Science, Marketing, Business Administration

  2007 — 2008

Skills

• Google Adwords
• Sales
• Event Planning
• Marketing Management
• Email Marketing
• Marketing Strategy
• Flexibility/Adaptability/Managing Multiple Priorities
• Competitive Analysis
• Online Advertising
• Social Media Marketing
• Cold Calling
• Strategic Planning
• Leadership
• Sales Operations
• Planning/Organizing
• SEO
• Customer Service
• Listening Skills
• Lead Generation
• Management
• Team Building
• Online Marketing
• Business Development
• Teamwork
• Communication Written
• Strategic Partnerships
• Promotions
• Social Networking
• Solution Selling
• Account Management
• Twitter
• Marketing Communications
• Direct Sales
• Youtube
• Advertising
• Strategic Leadership
• New Business Development
• Sales Management
• Trade Shows
• Content Marketing