Derrick H.
Revenue & Growth Leader | Pipeline, Lifecycle & Demand Systems | Budget Ownership & Scalable Marketing
- Role
- COO Head of Marketing & Growth at Lion Panda
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
About Derrick H.
Revenue and growth leader with hands-on ownership of demand systems, budget allocation, and performance measurement. I operate across marketing, sales-growth, and execution, with a focus on building systems that connect acquisition, lifecycle, and conversion to real revenue outcomes. In my current role, I own marketing and growth strategy end-to-end, including demand generation, channel strategy, lifecycle programs, and budget allocation, operating closely with founders, executive teams and sales in a scaling environment. My work centers on building marketing ecosystems that drive revenue efficiently over time. That means balancing paid and organic acquisition, designing lifecycle and nurture systems, and making tradeoffs based on impact, risk, and payback, not vanity metrics.I’ve led multi-channel strategies across diverse businesses and built repeatable systems that improve pipeline quality, customer acquisition efficiency, and decision clarity. I’m most effective in environments that value clear thinking, accountability, and sustainable growth, where marketing is treated as a business function, not a support role.
Experience
COO Head of Marketing & Growth
Jan 2024 — Present · Liberty Center, OH, US
Own marketing and growth strategy end-to-end across a portfolio of businesses, with direct responsibility for demand generation, budget allocation, channel strategy, and performance measurement. Operate at the executive level within a small, scaling organization, partnering closely with founders and leadership teams.Build and operate integrated demand systems that connect acquisition, lifecycle, and conversion, balancing paid and organic growth to drive efficient, predictable revenue outcomes. Design and manage lifecycle and nurture programs, funnel optimization, and measurement frameworks that prioritize impact, payback, and decision clarity over vanity metrics.Lead multi-channel growth strategies across diverse industries, develop repeatable operating systems, and improve pipeline quality and customer acquisition efficiency through disciplined execution and continuous optimization.
Education
The University of Toledo
Entrepreneurship/Entrepreneurial Studies
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