Derrick Brown
Director, Product Management | Financial Services | Nationwide | FinTech | Scaled Teams That Support Millions of Customers
- Role
- Director of Product Management at OneAZ Credit Union
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
Experience
Director of Product Management
Mar 2023 — Present · Phoenix, AZ, US
Define target segments and cost of acquisition parameters for each segment based on profitability and expected lifetime value.Analyze market data to derive actionable insights regarding segment demand, propensities, expectations, and trends.Identify and prioritize market-driven growth opportunities and areas for expansion, evolution, and business developmentAnalyze market data and conduct primary and secondary research related to segment demand and propensities for products and services, in partnership with Marketing; disseminate key learnings to executive leadership and cross-functional teams.Develop and execute comprehensive segment strategies in conjunction with Segment Product Managers and Segment Marketing Managers.Oversee third-party relationships; actively seek out strategic partnerships that best align with corporate priorities.Proactively monitor segment and product performance and advise regarding adjustments to growth strategies and execution efforts based on results and trending.Assess the potential impact of changes in internal or external forces, and monitor and detect potential opportunities or threats to products, segments, or sub-markets.
Education
Franklin University
Bachelor's degree, Business Administration and Management, General
2017
Franklin University
Master of Business Administration - MBA
Defiance College
Undergraduate Studies, Accounting and Business/Management
2007 — 2009
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