Derick Eilenberger

About Derick Eilenberger

I cultivate winning partnerships with leading retailers across the heartland of the U.S. As Director of Sales – Central at Vital Farms, I work closely with customers, including Walmart, H‑E‑B, Target, Meijer, wholesalers, and key regional partners to expand distribution, strengthen execution, and drive sustainable, profitable growth across the central United States.I currently lead three direct reports who manage our existing customer relationships. Together, we ensure our partners receive thoughtful support, disciplined follow‑through, and solutions that scale—while developing talent and building a team that consistently shows up as a true extension of our customers’ businesses.I lead with curiosity, accountability, and a bias for action. Whether navigating high‑stakes negotiations, aligning cross‑functional partners, or developing future leaders, my goal is always the same: create durable wins that strengthen both the customer relationship and the brand.

Experience

1. Director of Sales - Central

   Vital Farms

   Jan 2025 — Present · Austin, TX, US

   Strategic Account Development: Transforming key customer relationships into long‑term, win‑win growth stories.Category & Shopper Mastery: Curating data‑driven narratives that don’t just sell, but inspire confidence and unlock incremental demand.Brand Evangelism: Protecting the essence of the brand while amplifying its voice with retailers and shoppers alike.Regional Market Expertise: Deep understanding of local market dynamics, cultural nuances, and regional execution realities—enabling highly targeted strategies.Supply Chain & Operational Leadership: Turning logistical complexity into streamlined processes and reliable solutions that support growth.