Derek W. Lu
Creative Media Strategy @ Cash App
- Role
- Brand Media Strategy & Planning Lead at Cash App
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Derek W. Lu
Derek is an experienced creative media professional with over ten years of agency experience. In those years, he\'s worked on accounts including MassMutual, Goldman Sachs, Square Payments, Cole Haan, Bank of the West, and Colgate-Palmolive on initiatives ranging from national brand campaigns to bespoke growth & performance campaigns.
Experience
Brand Media Strategy & Planning Lead
Jan 2023 — Present · Seattle, WA, US
Education
University of Maryland - Robert H. Smith School of Business
B.S., Marketing Communications
2006 — 2010
Skills
- Xpert
- Pay Per Click (Ppc)
- Display Advertising
- Stradegy Kantar
- Digital Media
- Mediamind
- Mri
- Media Tools
- Online Marketing
- Competitive Analysis
- Email Marketing
- Social Media
- Digital Strategy
- Marketing
- Digital Marketing
- Comscore
- Crm
- Media Buying
- Online Advertising
- Market Research
- Basketball
- Customer Relationship Management (Crm)
- Ppc
- Nielsen Adrelevance
- Media Planning
- Atlas
- Social Media Marketing
- Mediatools
- Strategy
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