Derek Sims
Head of Talent Acquisition @Pero Family Farms Food Company LLC
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WORK HISTORY
Head of Talent Acquisition @Pero Family Farms Food Company LLC
Delray Beach, FL, US
Pero Family Farms is a fully integrated farming operation, with departments that specialize in organic farming, logistics, global supply chain management, national sales operations, food processing operations, and strategic marketing functions. Pero Family Farms has expanded to include over acres spanning across the East Coast of the United States from Florida to New York, with distribution and production facilities in several different states.
EDUCATION
Florida State University - Herbert Wertheim College of Business
BS, Marketing
SKILLS
ABOUT DEREK SIMS
I have been fortunate to build a diverse career spanning Recruitment, Marketing, Sales, and Business Development across industries such as Retail, Sports, Healthcare Staffing Advertising, IT Staffing, Sports Medicine, and Corporate Talent Acquisition. This cross-functional background has strengthened my ability to attract both clients and top-tier talent, fueling organizational growth and operational success. With extensive experience in digital marketing and recruitment, I understand what motivates individuals to engage, apply, and make career-impacting decisions. I have led high-performing marketing initiatives that elevated brand visibility, expanded talent pipelines, and increased revenue. My approach is rooted in data-driven decision-making—leveraging analytics to optimize performance, maximize ROI, and quickly adapt strategies to changing market conditions. Known for creative problem-solving and innovation, I consistently develop campaigns that stand out in competitive markets. My work has contributed to multiple award-winning initiatives and strengthened employer brands across several sectors. With 15 years in digital marketing and 25 years in recruitment, I bring a deep understanding of market trends, consumer behavior, and talent dynamics. This combination enables me to design effective, scalable strategies that resonate with target audiences and deliver the right fit for clients and candidates alike.
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