Derek Sanchez

VP Revenue & GTM Strategy | Sales & RevOps Leader | Scaled B2B $0–$100M

Role
Chief Executive Officer at Grit
Location
Canton, MA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Derek Sanchez

Revenue and go to market executive with 20 years of experience driving growth by aligning sales, marketing, and revenue operations around shared goals and measurable business outcomes.My background spans enterprise and high growth environments across technology, ecommerce, DTC, and B2B. I launched and scaled enterprise B2B sales initiatives at Wayfair to $100M, and most recently serve as CEO of GRIT Freedom Chair, a Techstars portfolio, MIT founded assistive technology hardware company. Across roles, I’ve led go to market strategy, sales execution, revenue operations, marketing, partnerships, and channel expansion.I focus on building repeatable revenue systems, improving margins, and moving organizations from founder led selling to predictable, scalable growth. This is driven through disciplined revenue architecture including market positioning, pipeline design, forecasting rigor, sales enablement, strategic partnerships, and scaling operations.My leadership style is grounded in trust, clarity, and accountability. I set clear priorities, build strong cross functional relationships, and create alignment across sales, operations, product, and partnerships to deliver sustained performance.

Experience

  1. Chief Executive Officer

    Grit

    Jan 2025 — Present · Boston, MA, US

    MIT-founded and Techstars backed assistive technology hardware company expanding outdoor accessibility through adaptive mobility products. Executive owner of revenue, go to market strategy, sales, marketing, revenue operations, partnerships, and operational scale- Led end to end go to market strategy across direct, channel, government, and nonprofit channels, driving ~600% growth relative to category benchmarks- Built a repeatable revenue engine spanning pipeline design, forecasting, CRM, pricing, and sales process to transition from founder led selling to predictable, scalable growth- Improved gross margins and shortened CAC payback through disciplined revenue operations and data-driven performance marketing- Implemented automation across sales and operations, increasing productivity ~400% without proportional headcount growth- Developed enterprise, government, and channel partnerships while establishing operating cadence and revenue accountability across the organization.

Education

  • Stonehill College

    Bachelor of Science: Management & Marketing, Minor: Computer Information Systems

    2001 — 2005

Skills

  • Leadership Development
  • Consulting
  • Cost Reduction Strategies
  • Pastoral Counseling
  • Negotiation
  • Public Speaking
  • Sales
  • Mentoring
  • Coaching
  • Cold Calling
  • Strategic Leadership
  • Training
  • Sales Hiring
  • Sales Management
  • Preaching
  • Systems Furniture
  • Account Management
  • Profit Maximization
  • Casegoods

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Derek Sanchez — Chief Executive Officer at Grit in Canton, MA, US | Unifers