Derek Ziemer

About Derek Ziemer

Working in medical procedure and operating room environments since 1994 ~ Successfully directing sales strategies, territory growth, and staff development derives from more than 20 years’ experience in the medical device industry. Starting in front-line sales, I quickly developed the market and competition expertise necessary to exceed goals and perform in the upper ranks of sales professionals. While adept in identifying new approaches for existing products, I possess a unique expertise in business start-up and product launches. Frequently sought out to define sales and market development plans for emerging enterprises, I optimize burgeoning opportunities with broad experience.Rising to challenges associated with launches, I identify, recruit, hire, train, and mentor top sales teams. They deliver company-wide increases and enjoy individual success.Building relationships and gaining physician and surgeon trust is integral to working side-by-side during patient procedures. As I advanced into sales director roles, my early experience contributed to developing effective sales strategies and creating profitable partnerships. A national network of medical industry professionals includes long-term relationships with Key Opinion Leaders (KOL) in multiple specialties. Partnering with KOLs, I navigated the complex payer arena earning plan inclusion and reimbursement increases for multiple products. My understanding of the market propels positive advances. A record of impact includes: Secured lucrative national contracts. Defined audience demographic, targeted message to specific motivators, delivered effective executive presentations, negotiated contracts, and created multimillion-dollar revenue streams. Drove sales for start-up companies and product introductions. Consistently exceeded goals and earned top rankings throughout career. Conceptualized, implemented, and managed sales incentive programs driving revenue increases for client and company.

Experience

1. Regional Sales Director

   Natera

   Nov 2013 — Present

   Responsible for the management of a regional sales team and business development activities to drive market adoption and business growth for the following products. Panorama - Non-invasive Prenatal Testing Spectrum - Preimplantation Genetic Diagnosis Anora- Products of Conception Miscarriage Testing Horizon- Genetic Carrier Screening Core responsibilities include increasing awareness and driving market development through direct sales to Maternal Fetal Medicine, Genetic Counselors, Obstetricians, Hospitals and IVF Clinics.

Education

• Washington State University

  Bachelor of Arts (BA) Business Administration, (College of Business and Economics)

  1984 — 1988

Skills

• Executive Presentations
• Performance Metrics
• Capital Equipment
• Product Education
• Trend Analysis
• Contract Development
• Operating Room
• Orthopedic
• Surgical Instruments
• Hiring
• Contract Negotiation
• Selling
• Start-Ups
• Field Force Management
• Ob/Gyn
• Surgery
• Payer Relations
• Analysis
• Long-Cycle Sales
• Staff Development
• Market Development
• Reimbursement
• Surgeons
• Exceed Sales Goals
• Cardiology
• Integrated Delivery Network (Idn)
• National Contracts
• Training
• Sales Effectiveness
• Territory Expansion
• Product Launch
• Medical Devices
• Disposables
• Hospitals
• Market Data
• Interviewing Skills
• Demographic Analysis
• Key Account Management
• Healthcare
• Marketing Strategy