Derek Roessler
Social Media & Content Strategy Leader | 12 Years in B2B/B2C
- Role
- Social Media Lead at Kimley-Horn
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Derek Roessler
Social media manager with 12+ years of experience driving brand visibility, engagement, and measurable business results across B2B and B2C sectors. Proven expertise in building content strategies, managing paid campaigns, and leading employee advocacy initiatives. Skilled at using analytics to inform strategy and align content with organizational priorities. I’m a confident public speaker and have honed that skill through decade of performing live improv comedy and years of hosting a podcast and a YouTube channel. I love hockey and college football, golf, travel, cooking, whiskey, and am a Certified Specialist of Wine should you need a recommendation.
Experience
Social Media Lead
Mar 2019 — Present
Create and publish content to the firm\'s social media channels• Establish (and maintain) social media calendar and guidelines for the firm• Manage the firm\'s employee advocacy program• Coordinate content with teammates across disciplines• Train and assist employees with their personal social media presence• Produce regular reports to show impact of social media efforts• Build and manage paid campaigns for company priorities• Voiceover work as needed
Education
Wake Technical Community College
Associate of Arts (AA)
2008 — 2009
North Carolina State University
Bachelor of Arts (BA), Communication, General
2009 — 2012
Skills
- Training
- Editing
- Copy Editing
- Leadership
- Public Speaking
- Writing
- Program Management
- Management
- Account Management
- Social Media
- Business Development
- Strategy
- Customer Service
- Community Management
- Salesforce.com
- Proposal Writing
- Microsoft Office
- Microsoft Excel
- Powerpoint
- Strategic Planning
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