Derek Colvin

About Derek Colvin

I lead global digital product teams to deliver AI-powered, customer-first solutions that drive growth and transform businesses. With experience spanning North America, Europe, Asia, and Latin America, and fluency in Spanish, I bring a global perspective to building products that scale.At Nike, I led digital product experiences for both consumers and 40K+ store associates, driving double-digit year-over-year growth and improving service levels by over 200%. At Abercrombie & Fitch, I built the global digital product management function, leading organization-wide digital transformation and consistently exceeding digital business targets.I explore emerging technologies including vibe coding to anticipate shifts in how consumers and businesses interact with digital experiences. This curiosity helps me bring innovative thinking into enterprise-scale environments while staying rooted in proven strategy and execution.My expertise spans product vision and strategy, digital transformation, eCommerce, retail innovation, and AI-driven product design. I specialize in building and scaling B2B and B2C products, leading cross-functional teams, and driving measurable impact across discovery, delivery, and execution.Core Specialties:AI product strategy | Digital transformation | Global eCommerce and Retail | Product discovery and delivery | Roadmap prioritization | Agile (Scrum, Kanban)| Competitive analysis | Cross-functional leadership | OKRs | Data-driven decision making | Spanish (professional fluency)| Emerging Tech (Vibe Coding

Experience

1. Sr Director, Digital Product Management - International Growth Omni Core Commerce

   Abercrombie & Fitch Co.

   May 2025 — Present · New Albany, OH, US

   I lead a global product management team responsible for driving international growth and core commerce capabilities across all brand portfolios at Abercrombie & Fitch Co.Key Impact Areas:International Growth: Lead market expansion and localization strategies that fuel omnichannel growth across EMEA, APAC, and partner stores—supporting the end-to-end customer journey from discovery to purchase.Platform Leadership: Oversee platform and services product managers building enterprise-scale checkout and transactional systems that power all direct-to-consumer orders across digital and store channels.Omnichannel Innovation: Drive cross-functional alignment to deliver cohesive digital and in-store experiences that increase conversion and enable operational efficiency.

Education

• University of Utah

  Bachelor of Arts, International Studies

• Mays Business School - Texas A&M University

  MBA

• University of Utah

  Bachelor of Science, Economics

• Salt Lake Community College

  Associates Degree, General Studies

• Mays Business School - Texas A&M University

  Master of Science - Management Information Systems, Supply Chain Management Certificate

Skills

• Time Management
• Strategy
• Process Improvement
• Management
• Kanban
• Leadership
• Marketing Strategy
• Social Media
• Scrum
• Microsoft Excel
• Crm
• Business Strategy
• Microsoft Office
• Indesign
• Marketing
• Product Marketing
• Marketing Communications
• Training
• Market Research
• New Business Development
• Strategic Planning
• Salesforce.com
• Negotiation
• Project Management
• Customer Service
• Product Management
• Spanish