Derek McCallum
Co-founder & Chief Data Officer @Ironfocus
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WORK HISTORY
Co-founder & Chief Data Officer @Ironfocus
Kansas City, MO, US
Our product FunnelExec is a Data as a Service (DaaS) platform that helps marketing and sales organizations maximize return on their investments. It is a full-service solution that includes the technology, team, and expertise to create funnel optimization insights. Our insight solution is full-funnel, cross-channel, multi-touch, system agnostic, industry agnostic, uses your business language, and uniquely identifies and tracks the complexity in your customer journeys. The end result is growth.
EDUCATION
Murray State University
Bachelor of Science (B.S.)
Western Governors University
Masters in Business Administration
SKILLS
ABOUT DEREK MCCALLUM
Most companies don’t have a data problem. They have a decision problem. They…
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