Derek Koehler

About Derek Koehler

With over 10 years of experience in social media marketing, I’m passionate about creating content that resonates and delivers real value to audiences. As the Senior Social Media Content Strategist at Druva, a leader in cloud data protection and management, I drive the social strategy that connects our data security solutions with businesses around the world.In my role, I collaborate with cross-functional teams to integrate social programs into larger marketing campaigns, analyze their impact, and continuously refine our approach based on performance insights. I also produce creative assets, craft engaging social media copy, and stay ahead of social media trends and algorithm changes. My mission is to leverage social media to make meaningful connections, inspire action, and support Druva’s growth and customer success.

Experience

1. Senior Social Media Content Strategist

   Druva

   Jul 2024 — Present · Santa Clara, CA, US

   As Senior Social Media Content Strategist at Druva, I lead the company’s global social presence — turning complex cybersecurity stories into engaging, human-centered content that drives brand growth, thought leadership, and employee advocacy.Own Druva’s organic social strategy, publishing 5–7 weekly posts to 150K+ followers and doubling LinkedIn audience growth (70K → 135K) in 16 months.Plan, write, design, and execute social content across key pillars — product launches, customer stories, blogs, events, and industry recognition.Produce social-first videos and campaigns for flagship events like Data Security & AI Virtual Summit, Microsoft Ignite, and AWS re:Invent.Ghostwrite executive thought leadership content for Druva’s CEO, CMO, CTO, and VP of AI, driving 2× higher CTR per dollar than standard paid ads.Lead LinkedIn Live programming (3–4 sessions per quarter), expanding executive visibility and brand engagement.Manage Hootsuite Amplify, onboarding 135+ employees and delivering weekly advocacy content to extend reach and authenticity.Maintain a centralized content library and oversee cross-functional social activations with product, HR, and events teams.Collaborate with Talent Acquisition on employer brand campaigns, boosting engagement for hard-to-fill roles and culture initiatives.Develop and promote culture-focused campaigns highlighting Druva’s global offices, ERG initiatives, and employee milestones.Created and implemented Canva Teams to streamline design workflow across marketing.Present social best practices in company-wide marketing meetings to strengthen cross-functional storytelling.Achieved 1.5M+ annual organic impressions and an average engagement rate above 10%(vs. 3–4% industry benchmark).

Education

• Los Altos High School

  High School Diploma

  2005 — 2009

• The University of Hong Kong

  History

  2011 — 2011

• California Polytechnic State University-San Luis Obispo

  Bachelor of Arts (B.A.), History

  2009 — 2013

Skills

• Writing
• Editing
• Microsoft Word
• Digital Photography
• Creativity Skills
• Powerpoint
• Microsoft Excel
• Leadership
• Always Punctual
• Accessibility
• Copywriting
• Sql
• Management
• Responsiveness
• Video Production
• Time Management
• Content Management
• Lexis-Nexis Database Research
• Photoshop
• Customer Surveys
• Social Networking
• Social Media Marketing
• Events Coordination
• Cold Calling
• Html
• Event Planning
• Customer Service
• Social Media Analytics
• Blogging
• Marketing
• Emerging Platforms
• Research
• Social Media Outreach
• Digital Marketing
• Digital Media
• On Screen Talent
• Computer Applications
• Content Strategy
• Marketing Strategy
• Presentations