Derek Archambault

About Derek Archambault

A marketing leader with a proven track record of driving revenue growth and brand equity in highly competitive categories, spanning from establishing a mid-market company’s marketing function to being at the helm of a billion-dollar brand, consistently achieving positive ROI, expanding channels, leading cross-functional initiatives, and launching innovative marketing strategies. Demonstrated ability to lead strategic thinking, optimize marketing processes, increase marketing sophistication, and develop high-performing teams. Particularly experienced in leading teams through major change and growth, with a track record of successfully filing newly created positions and accomplishing many “firsts” for brands, helping them manage and accelerate growth while demonstrating agility and collaboration.At both Dean Foods and Keurig Green Mountain, I was fortunate to be there during a time of transformative change. I was at Dean Foods while it was working to turn its acquisitions from a fragmented local dairy industry into a CPG-style brand-led company. I then entered Keurig Green Mountain just as K-Cups were exploding into people\'s homes; when I joined, they were about $500 million in revenue, and about six years later they were just shy of $5 billion through a combination of acquisitions and organic growth, and I was the first brand manager on the flagship Green Mountain Coffee brand as it went from regional to national.Then at FoodScience, I walked into a loose collection of people \"working on marketing stuff\" and built the marketing function nearly from scratch, bringing in agencies, research-based insights, implementing improved processes, and leading the company through a digital marketing transformation, eventually becoming Vice President of Marketing and setting it up to be acquired by a private equity firm. This experience gives me a bit of a unique perspective of having both \"built the road and put traffic on it\" when it comes to marketing. Unlike many others with big company/brand experience, I didn\'t have the benefit of decades of well-established marketing processes and market-leader brand strength – I\'ve been either part of the team figuring it out or led the effort. In addition, nearly every role I\'ve held didn\'t exist before filling it - I\'ve always been a trailblazer and someone not afraid of having to figure things out. This positions me well to bring a combination of “big brand” best practices with entrepreneurial spirit to small and mid-sized companies looking for marketing leadership.

Experience

1. Advisor

   Changeengine

   Oct 2023 — Present

   Member of ChangeEngine\'s Advisory Network

Education

• Center for Creative Leadership

  Leadership Development Program, Organizational Leadership

• Johnson & Wales University

  BS, Marketing

Skills

• Customer Insight
• Public Relations
• Product Development
• Trade Shows
• Consumer Insight
• Shopper Marketing
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Brand Equity
• Advertising
• Marketing Strategy
• Digital Marketing
• Integrated Marketing
• SEO
• Marketing Research
• Brand Architecture
• Strategic Planning
• Trade Marketing
• Media Planning
• Consumer Products
• Management
• Direct Mail
• Competitive Analysis
• Marketing Management
• Market Analysis
• Product Marketing
• Merchandising
• Consumer Behaviour
• Fmcg
• Entrepreneurship
• Copywriting
• P&L Management
• Iri
• Sponsorship
• Market Research
• Leadership
• Sem
• Strategy
• Event Planning