Derek Hebrink

About Derek Hebrink

I specialize in building the revenue engines that power growth, cash flow, and enterprise value.Across my career, I’ve partnered directly with CEOs, CFOs, and COOs to translate business strategy into scalable Lead-to-Cash infrastructure—aligning Sales, Finance, Product, and Technology to create high-performing revenue systems that support modern monetization models and multi-channel growth.My focus sits at the intersection of strategy and execution: designing the platforms, data architecture, and operating models that determine how companies sell, price, bill, and ultimately realize revenue.I’ve led enterprise transformations across CRM, CPQ, billing, ERP, integrations, and revenue data platforms—delivering measurable outcomes including:• $15M+ ARR growth through platform-enabled product launches• 50% reduction in invoice-to-cash cycle time, improving working capital• $1M+ annual operational savings through AI-driven automation• 20% reduction in sales cycle through CPQ and contract lifecycle optimizationCore Areas of Focus• Lead-to-Cash (L2C) and Quote-to-Cash (QTC) architecture• Revenue platform strategy and monetization infrastructure• CPQ, billing, and subscription / usage-based pricing models• Revenue data architecture and executive decision enablement• Enterprise integrations and API-driven platform ecosystems• AI-enabled revenue operations and automationI’m particularly interested in opportunities where revenue infrastructure can be leveraged as a strategic asset to accelerate growth, improve cash efficiency, and enable scalable monetization.

Experience

1. VP, Revenue Platforms & Enterprise Solutions

   Allstate Identity Protection

   Jan 2024 — Present · Scottsdale, AZ, US

   Partner with executive leadership to co-develop revenue strategy and architect the Lead-to-Cash infrastructure supporting $160M in annual revenue across B2B and B2C channels.Platform Ownership: End-to-end Lead-to-Cash ecosystem including CRM (Salesforce), CPQ, CLM, billing (Aria), ERP (NetSuite), integrations (MuleSoft), and revenue data platforms, along with client-facing digital experiences and AI-enabled operations.Key Achievements• Enabled $15M+ ARR growth through platform architecture supporting product launches• Reduced invoice-to-cash cycle 50%, improving cash flow and working capital• Delivered $1M+ annual savings through AI-driven revenue operations• Reduced sales cycle 20% through CPQ and contract lifecycle transformation

Education

• University of Wisconsin-La Crosse

  Bachelor of Science (BS), Marketing, Geographic Information Science

• University of California, Berkeley, Haas School of Business

  Leading Innovative Change

  2017 — 2017

• Kaplan University

  Master of Business Administration (MBA)