Derek Martin

About Derek Martin

I help organizations turn complex marketing technology and data ecosystems into engines of growth, efficiency, and engagement. Over the past two decades, I’ve led large-scale digital and AI transformations for Fortune 500 companies, global nonprofits, and startups, translating ambitious strategies into measurable business outcomes. My work spans the full MarTech spectrum: CRM modernization, marketing automation, customer data platforms, and AI-driven workflow optimization.I’ve managed multi-million-dollar portfolios and global teams across 100+ countries, consistently delivering: Double-digit revenue gains Significant cost reductions and ROI improvement Stronger customer engagement and data-driven decision-making I don’t just implement tools, I design connected systems that enable smarter decisions, scalable growth, and sustainable performance.My superpower is the ability to bridge business, technology, and operations. I align executive vision with on-the-ground execution, empowering teams to adopt new ways of working and build a culture of collaboration and accountability. If you’re driving growth through digital transformation or seeking leadership in MarTech strategy, CRM, or customer engagement innovation, let’s connect. Expertise: Business & Strategy: P&L Ownership & Financial Management | Business Strategy | Go To Market | Roadmap | Risk & Compliance | Partnership | Business Development | Global Delivery | Vendor Management | Contract Management | Board and Stakeholder ManagementMarketing & Growth: Marketing | Digital Marketing & Strategy | Customer Acquisition | Lead Generation | Account Based Marketing | eCommerce | Campaign Optimization | Content Delivery | UX | CX | Sales | NPS | DTC | B2C | B2B | B2B2CProduct & Delivery: Product Management | Requirements | Account Management | PMO | SixSigma | Scaled Agile | Workflow Optimization | Delivery Transformation | UX Technology: Full Stack Platform Ownership | MarTech | CRM | CMS | MAP | CDP | Ad Tech | Cloud Management | Cyber Security | Integrations & API | Solution & Data Architecture | Data Governance | Technology Operations | End User Training | Vendor Selection and Management Data & Analytics: Dashboards | KPI/OKR | A/B Testing | Predictive Analytics | AI/ML & Enablement | Automation | RPA | Data Strategy | Data Engineering | Data Quality and Compliance | Scenario Planning | Forecasting | ROILeadership & Change: Change Management | Communication | Training | Mentoring | Team Building | Governance | Risk Mitigation | Board Membership

Experience

1. Lead Director, Ai Activation

   Aetna, A Cvs Health Company

   Jan 2026 — Present · New York, NY, US

Education

• Skidmore College

  BS, Business, History

  1989 — 1993

• University of Michigan

  MBA, Finance, Strategy

  1997 — 1999

Skills

• Business-to-Business (B2b)
• Six Sigma
• Segmentation
• Partner Management
• Customer Engagement
• Business Planning
• Product Development
• Analysis
• Multi-Channel Marketing
• Customer Retention
• Unica
• Customer Service
• Mobile Devices
• Sms
• Strategic Partnerships
• B2b
• Customer Relations
• Relationship Management
• Outsourcing
• Call Center
• Cross-Functional Team Leadership
• Integrated Marketing
• Product Management
• Strategy
• Financial Services
• Crm
• Salesforce.com
• Bpo
• Mergers & Acquisitions
• Lead Generation
• Vendor Management
• Customer Acquisition
• Customer Experience
• Selling
• Negotiation
• Customer Satisfaction
• Training
• Project Management
• Strategic Planning
• Management