Derek Feniger

About Derek Feniger

I am a results-oriented marketing and business development expert with considerable experience developing and implementing data-driven strategies to increase consumer engagement, optimize multi-channel campaigns, and drive revenue growth. My strategy combines analytical insights and creative execution to create meaningful marketing solutions that connect with corporate objectives and enhance consumer experiences.Throughout my career, I\'ve worked with cross-functional teams to integrate cutting-edge marketing technology, CRM systems, and automation tools that improve operations and increase ROI. My experience spans several sectors, allowing me to create bespoke tactics that engage with target audiences and provide demonstrable results. I am proud to manage high-performing teams and build a culture of continual development and innovation.I\'m enthusiastic about using data and technology to solve challenging marketing problems, generate company development, and foster meaningful customer interactions. I thrive in dynamic circumstances that need flexibility, strategic thinking, and a customer-centric approach.

Experience

1. Director, Growth Marketing Lifecycle & Database

   Vistage Worldwide, Inc.

   Apr 2025 — Present · San Diego, CA, US

   Lead and inspire an in-house automation and email team, leveraging their technical and analytical expertise to build scalable, high-impact campaigns.• Own the full-funnel lifecycle marketing strategy, driving awareness, engagement, and conversion to membership through automated and personalized campaigns.• Lead database activation efforts, including developing segmentation strategies and automated workflows to engage and convert high-value leads.• Design and manage email and CRM workflows to nurture monthly webinar registrant event registrants, referral leads, and high-intent prospects.• Build and refine segmentation models based on region, industry, and customer pain points to deliver tailored communication and maximize engagement.• Develop and execute referral marketing campaigns, empowering Chairs to bring in new prospects and accelerate growth in our top 40 markets.• Collaborate with sales, content, and paid media teams to align lifecycle campaigns with broader marketing goals and improve lead-to-Chair conversion rates.• Monitor and optimize performance metrics, including engagement rates, conversion ratios, and referral success, using real-time dashboards to inform decisions.• Hold cross-functional partners accountable to delivering aligned, high-impact lifecycle marketing initiatives.• Foster a culture of Trust, Caring, Challenge, and Growth, empowering your team and driving innovation across lifecycle marketing initiatives.

Education

• The University of Toledo

  Professional Sales/Marketing

• Southern New Hampshire University

  Hospitality and Recreation Marketing Operations

Skills

• Product Marketing
• Social Networking
• Social Media Marketing
• Inbound Lead Generation
• Product Development
• Online Advertising
• Entrepreneurship
• Social Media
• Contract Negotiation
• Advertising
• Website Development
• Public Relations
• Purchasing
• B2b
• Cold Calling
• Compliance
• Entertainment Management
• Direct Sales
• Entertainment
• Salesforce.com
• Web Design
• Customer Service
• Client Relations Skills
• Website Management
• Sales Management
• Television
• Software Installation
• Marketing Strategy
• Publishing
• SEO
• Event Planning
• Agents
• Event Management
• Social Media Communications
• Webmaster Services
• Photography
• Inside Sales
• Marketing
• Strategy
• Crm