Derek Webster

About Derek Webster

I lead integrated marketing and brand storytelling — and at the center of all my work is the belief that technology should make people feel something. My purpose is to translate innovation into clarity, connection, and cultural resonance.Across Amazon, Ring, and AT & T/WarnerMedia, I’ve helped shape how audiences understand emerging technology, smart home experiences, and entertainment platforms — from HBO Max to Amazon Astro to Ring’s next-generation AI-powered home security portfolio. I specialize in developing narratives that humanize advanced technology and orchestrating 360 campaigns that turn complex product capabilities into emotionally meaningful value.I’ve partnered with Product, Creative, Media, Retail, and Partnerships teams to architect integrated campaigns across tentpole brand moments — including Super Bowl 2026, CES 2026, and co-marketing initiatives with major entertainment and streaming platforms. My focus is aligning strategy, messaging, and execution so every touchpoint reinforces a unified, human-centered story.Parallel to my marketing career, I am an award-winning filmmaker, creating character-driven films that explore identity, love, and the intricacies of human connection. That artistic practice grounds my approach to brand strategy — blending emotional insight, cultural curiosity, and narrative intention to shape how people experience technology.What drives me:Bridging the space between innovation and emotion — helping audiences not just understand technology, but trust it, relate to it, and see themselves reflected in it.Areas of focus:• Narrative & brand strategy• Integrated 360 campaign orchestration• AI-powered product positioning & go-to-market storytelling• Cross-functional creative leadership• Emotional resonance & cultural contextualizationOpen to collaboration in:Integrated marketing leadership | Product narrative strategy | AI-driven storytelling | Entertainment & streaming partnerships | Film development

Experience

1. Senior Integrated Marketing Manager (Ring Brand)

   Amazon

   Jul 2025 — Present · US

   Partnering across Product, Creative, Media, Retail, Partnerships, and Leadership teams to shape and orchestrate 360 integrated campaigns that introduce the next era of AI-powered home security to customers in meaningful, emotionally resonant ways.

Education

• Savannah College of Art and Design

  Interior Design

• UCLA

  Bachelor of Arts - BA, Economics & African American Studies

• Clark Atlanta University

  Master of Business Administration - MBA, Marketing

Skills

• Lead Generation
• Direct Response
• Vendor Management
• E-Commerce
• Social Media Marketing
• Marketing
• Online Advertising
• Content Management
• Online Marketing
• Content Development
• Advertising
• Management
• Cross-Functional Team Leadership
• User Experience
• Content Strategy
• Marketing Strategy
• Creative Strategy
• Interactive Advertising
• Search
• Networking
• Agile Project Management
• Project Management
• Wireless
• Interior Design
• Scriptwriting
• Video
• Mobile Content
• Branding & Identity
• Creative Direction
• Retail
• B2b
• Content Writing
• Segmentation
• Integrated Marketing
• Team Leadership
• Entertainment
• Youth Mentoring
• Mentoring
• Marketing Communications
• Crm