Derek Britz

About Derek Britz

Proven experience delivering customer-centric, award-winning technology solutions that drive growth for enterprise clients. Passionate storyteller committed to celebrating the innovation of Microsoft\'s customers in Healthcare, Financial Services and the Public Sector. Exceptional track record of turning market research, and insights into product, marketing and media strategies to support product life cycles from launch to maturity.Expertise in creating frameworks for evaluation of marketing impact and media message resonance.Extensive agency experience in leading integrated campaigns for clients utilizing online, mobile, email, social, and in-store marketing to achieve measurable sales impact.Specialties: Business Strategy, Account Development, Product Development, Digital Marketing, Digital Media & Advertising, Go-to-Market (GTM), SaaS, Hybrid Cloud, Enterprise Software, Consumer Insights, Market Research, Shopper Marketing, Integrated Marketing, Analytics, Marketing Automation, Retail Marketing, Mobile Marketing, Social Media, Consumer Electronics (CE), Gaming, Wireless.

Experience

1. Senior Product Marketing Manager

   Microsoft

   Sep 2021 — Present · Redmond, WA, US

   Helping our partners unlock growth for their business by accelerating their customer\'s digital transformation with robust GTM support. I equip partners to engage IT Pros and business decision makers to unlock the full value of Microsoft products to empower their employees and customers to do more.

Education

• Northwestern University - Kellogg School of Management

  Consumer Insights

  2014 — 2014

• SMU Cox School of Business

  GMCP, Marketing

  2008 — 2009

Skills

• Product Marketing
• Merchandising
• Social Media Marketing
• Consumer Electronics
• Integrated Marketing
• Strategic Partnerships
• Crm
• Brand Management
• Marketing Strategy
• Multi-Channel Marketing
• Saas
• Business Development
• Digital Marketing
• Relationship Marketing
• Analytics
• Business Strategy
• Interactive Marketing
• Account Management
• Client Development
• Leadership
• Competitive Analysis
• Creative Direction
• Market Planning
• Marketing Research
• Public Speaking
• Strategic Brand Positioning
• Marketing
• Team Building
• Management
• Retail Marketing
• E-Commerce
• Brand Development
• Segmentation
• Market Research
• Email Marketing
• Product Management
• Digital Strategy
• Sales Operations
• Cpg Industry
• Customer Insight