Derek Blaszak
National Vice President, Content and Channel Strategy @American Heart Association
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WORK HISTORY
National Vice President, Content and Channel Strategy @American Heart Association
Dallas, TX, US
I lead content and channel strategy for the American Heart Association, National Center, driving a unified approach to how content is created, structured, and optimized across platforms. My work ensures every piece of content performs across the full funnel, from awareness to action, while integrating emerging technologies like AI, voice assistants, and advanced search. I partner across teams to define omnichannel strategies, support enterprise campaigns, and build content that is consistent, efficient, and measurable, all aimed at advancing our mission of improving cardiovascular health nationwide.
EDUCATION
University of Wisconsin-Whitewater
B.A., Advertising, Public Relations, and Multimedia
SKILLS
ABOUT DEREK BLASZAK
I am deeply committed to taking an active role in everything I do and with the awesome people I work with. I believe in the power of being a meaningful leader through authenticity, empathy, integrity, and commitment, which are essential traits for creating impactful results.I embrace a lifestyle centered on lifelong learning, a positive mindset, resilience, and shared experiences, striving to embody these qualities in every aspect of my work and life.CORE COMPETENCIES: Strategic Thinking: Developing and implementing strategic marketing plans that align with business goals and drive growth.Data Analysis: Analyzing data to understand customer behavior, market trends, and campaign performance for informed decision-making.Digital Marketing Expertise: Proficiency in digital marketing channels, tools, and techniques to effectively reach target audiences.Customer Experience Focus: Prioritizing exceptional customer experiences to build loyalty and sales growth.Leadership and Team Management: Leading and inspiring teams to achieve goals and collaborate effectively with other departments.Innovation and Creativity: Thinking creatively and innovatively to stay ahead in a competitive market.Financial Acumen: Understanding marketing ROI, budgeting, and financial metrics to manage budgets effectively and demonstrate value.Communication Skills: Effectively communicating marketing strategies and results to internal teams, external partners, and stakeholders. Adaptability: Being adaptable and embracing change to stay relevant and competitive in a constantly evolving marketing landscape.
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