Dereka Lee

Head of Emea Degrees Marketing @Coursera

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2022 — Present

Head of Emea Degrees Marketing @Coursera

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Develop and execute EMEA marketing strategy to deliver on new student recruitment targets for new and established EMEA online degree programmes - Lead and grow a talented marketing team to achieve and exceed targets- Lead and grow a talented marketing team to achieve and exceed targets- Develop and execute consumer-led marketing strategy for EMEA online degrees. Rebuild persona-based marketing approaches and create short and long-term learning plans to boost metrics, exceed goals, and optimise overall EMEA strategy - Breakthrough siloes and achieve success faster, better by proactively establishing new processes with cross-functional partners and building and managing internal/external teams.

SKILLS

Survey DesignFocus GroupsForecastingMarketing ResearchPrimary ResearchBrand EquityCustomer InsightConsumer InsightsNielsenAdvertising ResearchShopper MarketingProposal WritingConsumer InsightMarket IntelligenceSegmentationMarket ResearchCross-Functional Team LeadershipAnalyticsCompetitive IntelligenceCrmConsumer BehaviourMarket AnalysisBusiness InsightsData AnalysisQuantitative Research

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Dereka Lee — Head of Emea Degrees Marketing at Coursera in London, GB | Unifers